4Kids Entertainment Awards Mattel `YU-GI-OH!' Master Toy License; Already a $2 Billion Brand in Japan.Business & Entertainment Editors EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif.--(ENTERTAINMENT WIRE)--Dec. 12, 2001 Mattel Inc. (NYSE NYSE See: New York Stock Exchange :MAT) and 4Kids Entertainment Inc. (NYSE:KDE (K Desktop Environment) A GUI-based user interface primarily for Unix and Linux machines, but also available for Windows and Mac. The source code is freely distributed and is maintained by developers around the world. ) today announced a multi-year, worldwide licensing agreement, with the exception of Asia, naming the world's leading toy manufacturer the master toy licensee for "YU-GI-OH!," a hot new multimedia import from Japan. The announcement was made jointly by Matt Bousquette, president of the Boys/Entertainment division at Mattel, and Al Kahn, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of 4Kids Entertainment. The master toy license grants exclusive manufacturing and marketing rights for action figures and accessories, board games This is a list of board games. This page classifies board games according to the concerns which might be uppermost for someone organizing a gaming event or party. See the article on game classification for other alternatives, or see for a list of board game articles. , puzzles, vehicles, playsets, activity sets, role-playing products, youth electronics and ViewMaster products. The first "YU-GI-OH!" product line will be available in 2002. "4Kids Entertainment has an impressive history of bringing Japanese pop-culture trends to the U.S. and turning them into established franchises," said Bousquette. "As partners with 4Kids Entertainment, we are committed to developing a long-term global brand that brings the `YU-GI-OH!' characters to life in creative and innovative ways for kids," said Bousquette. "We are very pleased to announce this partnership with Mattel, well known around the world for being the pre-eminent marketer and producer of kids toys. `YU-GI-OH!' has already proven itself to be a strong property in Japan, and we know that Mattel will create and bring to the retail market quality `YU-GI-OH!' products in 2002," said Kahn. "YU-GI-OH!" made its debut on the Kids' WB Kids' WB is the Saturday morning cartoon block of The CW Television Network's weekend programming. The CW is the result of The WB merge with UPN in 2006. History Early years !'s Saturday morning schedule Sept. 29, leading as the No. 1-rated broadcast program in its 11:30 a.m. ET/10:30 a.m. PT period -- and has achieved significant growth over last year's time period programming. Season-to-date, "YU-GI-OH!" ranks among the top 10 broadcast programs in the key demographics -- Kids 2-11, Kids 6-11, Boys 2-11 and Boys 6-11. "YU-GI-OH!" is based on a comic book comic book Bound collection of comic strips, usually in chronological sequence, typically telling a single story or a series of different stories. The first true comic books were marketed in 1933 as giveaway advertising premiums. series that follows the adventures of Yugi, a high school student. Yugi's grandfather gives him an ancient Egyptian artifact A distortion in an image or sound caused by a limitation or malfunction in the hardware or software. Artifacts may or may not be easily detectable. Under intense inspection, one might find artifacts all the time, but a few pixels out of balance or a few milliseconds of abnormal sound called the "Millennium Puzzle," and when Yugi pieces the puzzle together, he unexpectedly receives a powerful alter ego A doctrine used by the courts to ignore the corporate status of a group of stockholders, officers, and directors of a corporation in reference to their limited liability so that they may be held personally liable for their actions when they have acted fraudulently or unjustly or when , and becomes the "Game King." Every week, Yugi battles opponents with virtual reality monster rivals, and the "Game King" takes over to protect him and his friends. About 4Kids Entertainment Inc. With headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and international offices in London, 4Kids Entertainment is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , provides domestic and international merchandise licensing and product development, television, film, music and home video production and distribution, media buying and planning and Web site development. For further information, visit the company's Web site at http://www.4kidsent.com. About Mattel's Boys/Entertainment Division The Boys and Entertainment division at Mattel boasts a portfolio of global brands that includes some of the most popular powerhouse products in the toy industry. The division is composed of three major businesses: Wheels, Entertainment licensed toys and Games. Mattel Inc. is a worldwide leader in the design, manufacture and marketing of family products. With headquarters in El Segundo, Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations around the world. This news release contains forward-looking statements. Due to the fact that the company faces competition from toy companies, motion picture studios and other licensing companies, and the uncertainty of public response to the company's properties, actual results or outcomes may differ materially from any such forward-looking statements. |
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