4Kids' Most In-Demand Properties Go ON DEMAND with New 4Kids TV VOD Channel Launching August 7, 2006 on Comcast ON DEMAND.

NEW YORK -- Yu-Gi-Oh! and Teenage Mutant Ninja Turtles Headline Program Line up with Exclusive Premieres of Never-before-Seen Episodes

4Kids Entertainment, Inc. (NYSE: KDE) will soon give kids instant, 24-hour access to some of today's hottest kid properties with the launch of the 4Kids TV VOD Channel on Comcast ON DEMAND in August. Featuring many of 4Kids' most popular brands including Yu-Gi-Oh!, Teenage Mutant Ninja Turtles, Sonic X, Kirby and Winx Club, the new 4Kids TV VOD Channel will offer 10 hours of non-stop action and adventure with new episodes added every two weeks.

Presenting six distinct program menus, the 4Kids TV VOD Channel will premiere with over two hours of exclusive, never-before-seen episodes of the highly anticipated Yu-Gi-Oh! Capsule Monsters series on Yu-Gi-Oh! Only On VOD. Capsule Monsters pits our heroes against a new crop of ancient monsters who are out to destroy them. To defeat the monsters, the kids must now work together as a team and abandon their trusty Duel Disks for different technology - Capsule Shooters.

The Teenage Mutant Ninja Turtles will also premiere with a television exclusive - five all-new shell-tastic adventures jam-packed with awesome Turtles action - on TMNT Only On VOD. The action continues to heat up on 4Kids' Action menu, featuring the best episodes of G.I. Joe, Ultimate Muscle and WMAC Masters. Sonic X headlines Video Game Stars, and is joined by Kirby, Right Back at Ya!, along with other fast-moving stars of the video game world. The Anime menu premieres with the mystical Shaman King and Japanese mega-hit Mew Mew Power. And, the Winx Club menu features five of the most exciting Winx Club adventures ever shown on television.

"We are thrilled to be extending our most popular brands through this new agreement with Comcast, one of the true pioneers in the VOD marketplace," said Norman Grossfeld, President, 4Kids Production. "VOD brings a Web-like immediacy to television that gives viewers quick-and-easy access to the programming they want, when they want it. Given the platform's ability to refresh programming without the limitations and time constraints of a fixed program schedule, viewers are certain to return to the channel often for fresh programming options, giving 4Kids a loyal audience that is primed for our programming and promotional efforts," he said.

"Video on demand is a great platform for kids to enjoy their favorite programs. The addition of the 4Kids VOD Channel will give viewers even more great choices, including exclusive premieres of never-before-seen episodes of Yu-Gi-Oh! and Teenage Mutant Ninja Turtles," said Matthew Strauss, Vice President of Content Acquisitions for Comcast. "We're excited to be working with a leader in children's programming like 4Kids and look forward to launching their programming on Comcast ON DEMAND."

About 4Kids Entertainment

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product development; and Web site development. For further information, please visit the Company's Web sites at www.4KidsEntertainment.com and www.4Kids.TV.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 21.7 million cable customers, 9.0 million high-speed Internet customers, and 1.5 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

The Company's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, OLN, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. The Company also has a majority ownership in Comcast Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.