4Health, Inc. Enters the Mass Retail Market with a New Category, a New Brand and a New Product Called UnDo.; 6,000 Drugstore Retailers across the U.S. Committed to Orders.

BOULDER, Colo.--(BUSINESS WIRE)--July 23, 1996--4Health, Inc. (NASDAQ/NMS:HHHH) today announced that it is entering the mass retail market under a new brand: Lindsey Duncan's Home Nutrition.

The first product released under the new brand is UnDo.(TM), a whole body internal cleansing program.

4Health has already secured orders from 6,000 retailers and delivered to Thrifty and Payless on the West Coast and American Stores (Osco Drug, Sav-on Drug) throughout the United States. The company also has commitments to ship UnDo. to several other large chains within the next 60 days.

"With the introduction of UnDo., we have doubled the number of retail stores in the United States that carry 4Health products," said R. Lindsey Duncan, President, Chairman and Chief Executive Officer, 4Health, Inc. "UnDo. is targeted at an estimated 140 million mass market consumers who shop at supermarkets, drugstores and mass discounters in this country."

"The universe of grocery stores, drug store outlets and mass discounters is approximately 75,000, which reflects the enormous growth potential in this market," said Duncan. "We expect the number of retailers carrying UnDo. to double by the end of the year."

4Health currently formulates, markets and distributes "AM/PM Ultimate Cleanse," the health food industry's most successful internal cleansing program, under the brand Nature's Secret.

"Nature's Secret is carried in more than 95% of the healthfood stores across the country," said Duncan. "We are implementing aggressive sales and marketing strategies to ensure equally successful market penetration in the mass market. We are building an internal infrastructure -- including expanding our marketing and sales departments -- to handle sales volume in excess of $100 million annually."

Since its inception, 4Health has been one of the fastest growing nutritional supplement companies in the world. Its total sales revenue has increased at a compounded annual growth rate of 522% per year since 1993, with sales growing from $270,000 in 1993 to $10.4 million in 1995.

"Our tremendous sales growth over the last three years reflects our focus on health `platforms' or programs -- internal cleansing, internal building and internal weight control -- representing a total of 17 SKUs under our Nature's Secret brand," said Duncan. "This successful approach and our focus on health programs will be carried over into the mass market."

Background on the New Product:

UnDo. is formulated to help counteract the effects of stress, poor diet and environmental pollutants. It is a unique, safe and balanced combination of the most popular herbs and fibers in the natural products industry today. Formulated to help counteract the negative effects of stress, diet and pollution, UnDo. helps support the body's natural ability to eliminate toxins. It offers two formulas:

-- Blended Herbs is a multiple herbal supplement that contains 25 cleansing, soothing and energy-building herbs in one tablet to help loosen accumulated toxins. The toxins are then carried to the large intestine and other channels of elimination. -- Blended Fiber is a special blend of six fibers and nine herbs, in one tablet, that tones, sweeps and cleans the entire digestive and eliminative systems. Blended Fiber counteracts the negative effects of poor diet by helping the body gently flush the undigested and unabsorbed materials out through the eliminative system.

The product will be sold: -- As a combination pack with Blended Herbs and Blended Fiber for approximately $16.95 (Retail) -- Separately: Blended Herbs for approximately $11.95 (Retail) and Blended Fiber for approximately $11.95 (Retail).

4Health, Inc. is a leading formulator and supplier of herbal and nutritional supplements. The company was founded to develop natural healthcare formulations designed to help people attain better health. The company offers three primary name brand product lines under which its formulations are sold: Nature's Secret(R), available in over 6,000 health food stores nationwide including GNC; Harmony Formulas(R), sold through healthcare practitioners; and Lindsey Duncan's Home Nutrition, for the mass retail market (drugstore chains, supermarkets and mass discounters).

CONTACT: 4Health, Inc., Boulder

Renee Martin or James Roberts, 303/546-6306, x4310

or

Coffin-KCSA

Doris Banchik, 818/789-0100