4Front Technologies, Inc. Selects Shandwick International as Global Corporate Communications Agency.LONDON--(BUSINESS WIRE)--March 10, 1998-- Corporate Branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. Campaign To Increase Visibility Among Customers And Investors 4Front Technologies, Inc. ("4Front") (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on NM Symbol: FFTI FFTI Federazione Field Target Italia (Italian) FFTI Feel Free to Ignore ) today announced that it has selected Shandwick International ("Shandwick") (LSE LSE - Language Sensitive Editor : SDK (Software Developer's Kit) See developer's toolkit and Windows SDK. SDK - Software Developers Kit (or "Software Development Kit"). ), the world's largest independent communications agency, to initiate a technology public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaign and to expand its current investor relations Investor relations The process by which the corporation communicates with its investors. effort, effective immediately. With headquarters in London, England, and U.S. headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Shandwick has more than 2,000 clients worldwide and comes to 4Front highly regarded as an innovative leader in the global corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. and reputation management. Among the companies in Shandwick's client base are a wide variety of industry leaders, such as Microsoft Corp., MasterCard International, Reckitt & Colman, Marks & Spencer, Agfa, Arch Coal, Inc., Cortecs plc, Adaptec, among others. Mark Ellis, President of 4Front Technologies, Inc., said, "In mid-1997, after four years and seven acquisitions, we consolidated our IT services businesses into four divisions and branded them all under the 4Front name. Shandwick understands 4Front's public relations and investor relations needs and objectives on a local and global basis and are charged with building visibility for the 4Front brand in both our current U.K. and European markets with the objectives of attracting new customers, human resources and investor support to the company. Furthermore, as we penetrate new markets throughout Europe, we are confident that Shandwick, with its global network and capabilities, will be able to answer all of our communications needs." Scott Meyer, Chief Executive Officer of Shandwick United States, said, "Shandwick's ongoing commitment to meeting its client's requirements in all markets where they need to communicate is truly a unique and unparalleled capability. With 94 offices in 52 major markets around the world, Shandwick has the ability to advise and service high-growth companies, such as 4Front, no matter where their expansion opportunities take them." 4Front Technologies, Inc., is a leading independent computer services and networking company that delivers a broad range of specialized computer services primarily to blue chip corporations and government authorities. The company's services include hardware maintenance, help-desk support, network services, specialized software solutions and the supply of high-end storage systems. Customers of 4Front include British Petroleum, British Telecom, Dupont, Reuters, Pfizer, NatWest Capital Markets, JP Morgan and the UK Ministry of Defense. 4Front's website may be found at www.4fti.com. CONTACT: 4Front Technologies, Inc. Mark Ellis/Ken Newell Tel: 011-44-171-269-5848 or Shandwick Contacts: Jason Thompson (U.S. Investor Relations) Tel: 212-591-9820 or Nick Morris (U.K. Media Relations) Tel: 011-44-171-240-8666 or Matthew Hooper (U.K. Investor Relations) Tel: 011-44-171-329-0096 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion