41st Pillsbury Bake-Off Contest Goes To Hollywood; Four Sponsors Collaborate To Bring Contemporary Contest To Consumers.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Business/Photo/Food/Feature Editors NOTE TO MEDIA: Multimedia assets available A logo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.070103/bb1 MINNEAPOLIS--(BUSINESS WIRE)--July 1, 2003 The Pillsbury Bake-Off The Pillsbury Bake-Off is a cooking contest, run by Pillsbury Company from 1949 to 1976, annually, and biennially since.[1] History The Grand Prize in the first contest—then called the Grand National Recipe and Baking Contest (R) Contest and its coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. $1 million grand prize will be back, but organizers say that the 41st event will undergo a few changes, including a new schedule, a broader range of eligible products and a new roster of sponsors. The $1 million grand prize will be awarded during the Pillsbury Bake-Off(R) Contest finals June 26-29, 2004, at the Renaissance Hollywood Hotel
The 41st contest will be sponsored by General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . , General Electric, American Dairy Association and Multifoods, who are collaborating to create a contemporary contest featuring new categories and a list of qualifying products that will reflect a full range of ingredients for creative cooks to use. "Americans love the Pillsbury Bake-Off(R) Contest. In fact, four out of every five people are aware of the event, and many have either served or tasted a contest recipe themselves," said Kris Burns, Bake-Off(R) promotion manager at General Mills. "All the sponsors are thrilled to continue the tradition of recognizing home cooks and sharing their creative meal ideas with families across the country. In addition to the $1 million grand prize, there will be other cash and sponsored prizes, such as GE appliances to recognize innovation and awards from the American Dairy Association to honor the best recipes made with cheese." Burns and a team of General Mills employees from the promotion marketing, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and sales disciplines began evaluating the Bake-Off(R) Contest as the 40th event concluded in February 2002, which was just a few months after the October 2001 acquisition of Pillsbury by General Mills. Consumer research provided more insights into the contest's enduring popularity and strong consumer appeal. As planning began for the next contest, organizers opted to change the schedule to better fit within the sponsors' overall promotional calendars. "Change is nothing new for this venerable event. As consumer lifestyles and cooking patterns have evolved since the Bake-Off(R) Contest was established in 1949, the contest has also changed to reflect the kinds of meal ideas that consumers know will please their family and friends today," Burns added. "This slight schedule change, in addition to the new sponsors and broad line up of participating brands, will enable us to make the event even more exciting and relevant to our customers, partners and home cooks across the country." Starting this December, consumers will find entry information on a special Bake-Off(R) section of the www.pillsbury.com Web site. Consumers can visit the site now to get tips helpful for those considering entering or to find a great recipe to serve tonight. Entry deadline for the contest will be in March 2004. "While specific entry details aren't available for a few months, we wanted to make sure consumers knew that we're working hard planning the Bake-Off(R) event, and it's going to be better than ever," Burns concluded. America's most prestigious cooking contest, the Pillsbury Bake-Off(R) Contest originated in 1949. For each competition, 100 original recipes are selected from tens of thousands of entries, and the finalists who submitted them win an expense-paid trip to the contest finals to prepare their recipes for final judging by a panel of food experts. The grand prize of $1 million has been awarded since 1996. The last Pillsbury Bake-Off(R) Contest was held February, 2002, in Orlando, Fla. General Mills is a leading global manufacturer and marketer of consumer foods products. Its U.S. portfolio includes some of the nation's most popular brands, including Pillsbury, Green Giant, Old El Paso Old El Paso is a brand applied to a range of Mexican-style foods, including dinner kits, tacos and tortillas, sauces, condiments, rice and refried beans. Old El Paso products are marketed in Australia, Canada, New Zealand, Finland, France, Germany, Greece, the Republic of , Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. , Cheerios, Wheaties and other Big G cereal brands, Colombo, Yoplait, Totino's and Progresso. GE Consumer Products is an $8.5 billion business unit, providing products and services in the major appliance A major appliance is usually defined as a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking, food preservation, or cleaning, whether in a household, institutional, commercial or industrial setting. and lighting industries. General Electric (NYSE NYSE See: New York Stock Exchange :GE) brings imagination to work, selling products under the Monogram monogram [Gr.,=single letter], symbol of a name or names, consisting typically of a letter or several letters worked together. A famous monogram is that of Christ, consisting of X (chi) and P (rho), the first two letters of Christ in Greek. (R), Profile(TM), GE(R), and Hotpoint(R) brands. For more information about GE Consumer Products, consumers can visit the company's Web site at www.GEAppliances.com. Dairy Management Inc. is a nonprofit domestic and international planning and management organization responsible for increasing demand for U.S.-produced dairy products dairy products dairy npl → produits laitier dairy products dairy npl → Milchprodukte pl, Molkereiprodukte pl on behalf of America's dairy farmers. DMI (Desktop Management Interface) The first desktop management standard from the DMTF. Enabling PCs to be monitored from a central console, it was superseded by the DMTF's Common Information Model (see CIM). manages the American Dairy Association(R), National Dairy Council(R) and U.S. Dairy Export Council(R). International Multifoods is a manufacturer and marketer of branded consumer foods and foodservice products in North America. Multifoods' brands include Pillsbury(R) baking mixes for items such as cakes, muffins, brownies and quick breads; Pillsbury(R) ready-to-spread frostings; Hungry Jack(R) pancake mixes, syrup and potatoes; Martha White(R) baking mixes and ingredients; Robin Hood(R) flour and baking mixes; and Bick's(R) pickles and condiments in Canada. Note: A logo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.070103/bb1 |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion