41% Of All Graphic Arts Firms Now Say They Offer Some Type Of Digital Printing In-House - Digital Printing 2006: Printers/Creatives & Publishers Combination Report.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c46285) has announced the addition of Digital Printing 2006: Printers/Creatives & Publishers Combination Report to their offering.

Digital Printing: Printers examines and evaluates the current levels of adoption of digital and variable-data printing in the commercial printing and prepress markets. The report also looks at the unique business challenges and sales opportunities experienced by digital printers, as well as changes in various types of digital printing volumes in the commercial printing industry.

Digital Printing: Creatives and Publishers examines and evaluates the current levels of adoption of digital and variable-data printing in the graphic design and publishing markets. The report also looks at the unique business challenges and sales opportunities experienced by digital printers, as well as changes in various types of digital printing volumes in the commercial printing industry. Perhaps most importantly, the report also documents the attitudes and perspectives of creatives and publishers toward digital and variable-data printing. Digital Printing 2006 synthesizes data from past and present Industry Measure Printing, Design & Production, and Publishing market surveys vis-a-vis digital and variable-data printing, breaking data down by market segment, as well as establishment size, to identify where many of the "hot spots" driving digital and variable-data printing are found.

Highlights

-41% of all graphic arts firms now say they offer some type of digital printing in-house;

-17% of graphic arts firms say that their volumes of full-colour digital printing are increasing "a little" (1-25%) or "a lot" (25% or more);

-11% of creatives see "digital printing" as a top sales opportunity for their businesses.

-16% of publishers see "competition from Print on Demand publishers (like subsidy, self publishers)" as a top business challenge in the next 12 months, varying only by a few percentage points by type of publisher.

Content Synopsis:

Introduction

Section 1: The Competitive Environment

Section 2: Who's Offering Digital Printing?

Section 3: Digital Printing Project Volume

Section 4: Digital Printing as A Sales Opportunity

Section 5: Variable Data Printing & Web-To-Print

Section 6: Unique Perspective of Digital Printers

Section 7: Planned Investments in Digital Printing Equipment

Section 8: Conclusions & Recommendations

Table of Figures

Table of Tables

For more information visit http://www.researchandmarkets.com/reports/c46285