401kExchange.com to Bring Their 401k Expertise to Europe.

Business Editors

WEST PALM BEACH, Fla.--(BUSINESS WIRE)--Aug. 10, 2000

Fred Barstein, Founder and CEO of 401kExchange.com, the nation's leading source for objective 401(k) pension plan research and information, along with other leaders in the U.S. pension industry will be in Europe in November spreading the gospel to their European counterparts.

Europe is on the threshold of a new era in pensions and the American business leaders will be going overseas to help Europeans learn from their experience. They will be the featured speakers at two seminars entitled, "The Coming Pension Revolution - Learn from the U.S. Experience."

The seminars, sponsored by LIMRA Europe, will be held on 7 November 2000 at the Grange Holborn Hotel in London and on 9 November 2000 at the Radisson SAS in Amsterdam Schiphol.

Industry leaders in the seminar program include:

--  Fred Barstein, chief executive officer, 401kExchange.com,
--  John Ginnetti, former executive vice president, Hartford Life
    Retirement Services
--  Catherine S. McBreen, director of consulting, The Spectrum Group
--  Mary Jane Risen, marketing director, Nationwide Financial Services
--  Katrina R-Miglietta, vice president, international operations,
    SunGuard
--  Paul Atkins, senior vice president, marketing, Phoenix
    Investment Partners.

Barstein and his colleagues will address questions, such as, Why has the 401(k) plan been so successful? What is the role of the Internet? How important is worksite marketing? Which business models fail and which succeed?

"These seminars are important because the 401(k) pension plan model presents a tremendous opportunity for European companies who are prepared to market this popular consumer product," Barstein said. "And 401kExchange.com is positioned to provide both shoppers and sellers a neutral online Exchange platform needed to efficiently manage the complex transactions process."

The industry experts will cover everything about defined contribution plans, including marketing, distribution, branding, administration, technology requirements, educating and advising clients, use of the Internet, and achieving profitability in the fast-paced Internet environment.

Barstein's presentation will focus on the critical differences between small and large plans, the advantages and disadvantages of direct and intermediary approaches, how to choose the best investment options, when forming an alliance is in your best interest, how to retain assets, and the importance of objective information in the decision process.

"Leveraging the experience of U.S. companies that have long histories in the defined contribution field, we believe will help European companies avoid all the mistakes, missteps, and misunderstandings made in the U.S." according to Chris Lynch, President of 401kExchange.com.

For example, Financial Advisors and Employer Plan Sponsors search for 401(k) qualified plans from the hundreds of Service Providers without an easy, efficient means to objectively evaluate all of the various costs, features or even the quality of service from multiple Service Providers.

"401kExchange.com solved this information problem by empowering all parties with the objective information and neutral Exchange platform needed to complete a sound business transaction," according to Lynch.

401kExchange.com is the only Web-based Internet B2B information, research and ratings service Exchange for the 401(k) industry that aligns Financial Advisors and Employer Sponsor companies shopping for 401(k) plans with plan Service Providers who offer 401(k) plans.

With over one Billion Dollars in 401(k) plan asset proposals processed, many financial experts agree that 401kExchange.com serves as the standard for objective 401k plan information and ratings on the Internet, revolutionizing the 401k search and selection process as demand for Internet-based due diligence resources continues to grow.

401kExchange.com is headquartered in West Palm Beach, FL. For more information, visit the website (www.401kexchange.com), email [e-mail], or phone toll Free 1-877-777-401k.