401kExchange.com in National Media Spotlight.

Business Editors/High Tech Writers

WEST PALM BEACH, Fla.--(BUSINESS WIRE)--Dec. 14, 2000

Q: What do CNN/fn, BLOOMBERG BUSINESS NEWS, YAHOO! FINANCE VISION, USA TODAY, REUTERS, CBS MARKETWATCH, INVESTOR'S BUSINESS DAILY and BUSINESS WEEK all have in common?

A: These prestigious national business media have all exclusively featured 401kExchange.com in the past month on TV, Web casts and in print as the authoritative voice for the growing 401(k) qualified plan market.

"We're honored with all of this high profile media coverage," said J. Chris Lynch, president of 401kExchange.com, "because it affirms our position as the leading resource for 401(k) service provider ratings, research and online plan proposal services for Financial Advisors, Broker-Dealers, Service Providers and Employer-Plan Sponsors."

"Coming at a time when most media attention has been devoted to the Presidential election," he continued, "we're flattered that our messages of efficiency, objective information, cost savings and performance resonated everywhere."

This mainstream acceptance of the company's business model was already foretold in September, when a BUSINESS WEEK article referred to 401kExchange.com as the "J.D. Power of the 401(k) information services industry," and again in October when InfoWorld Magazine hailed the Company as one of the "Top 100 e-Business Innovators" in the United States.

"Our record as the unbiased, objective 401(k) resource and proposal clearinghouse for Financial Advisors, Broker-Dealers and Service Providers, alike is now out there for the world to see," concluded Mr. Lynch, "and our commitment to building on that awareness as the leading Internet Business Service Provider to the 401(k) industry is stronger than ever."

401kExchange.com, Inc. is a five-year-old Internet Business Service Provider (IBSP) that uses technology to create time and cost-saving efficiencies for both buyers and sellers of 401(k) plans by combining powerful software with industry-specific business strategies bringing its deep domain experience, expert customer service and proprietary market research efficiently to the desktops of its customers.

All its services are delivered through powerful online formats and platforms, including the company's retail Web site located at www.401kExchange.com and through its new 401kX Portal Services division where the company supports Broker-Dealer intranets, Service Provider Web sites, Private Exchanges, and other co-branded sites.

401kExchange.com, honored by InfoWorld Magazine as one of the "Top 100 E-Business Innovators" in the United States, is headquartered in West Palm Beach, FL. For more information, visit the Web site at www.401kExchange.com, e-mail [e-mail] or phone [phone], ext. 226.