401kExchange.com Signs Hobbs Retirement Services Group as Strategic Partner.

Business Editors/High-Tech Writers

WEST PALM BEACH, Fla.--(BUSINESS WIRE)--Nov. 15, 2000

401kExchange.com announced today it had formed a strategic alliance with the prestigious Hobbs Financial Services Group as the first national benefits advisor company to launch a private labeled version of 401kExchange's Request for Proposal ("RFP") clearinghouse service through its newly formed 401kX Portal Services Division.

Through this new alliance, Hobbs Group will now use 401kExchange.com's E-Business solution to power the "electronic presentation" of Requests for Proposal ("RFP's") and multi-vendor analyses on its client intranet site bringing operations efficiencies to the flow of complex information in the 401(k) vendor search and selection process. "This serves as an important bridge between the high quality Hobbs advisors and plan sponsors," said Chris Lynch, President of 401kExchange.com, "our Web-based software and content allows them to empower their clients with objective information and customized vendor analysis both packaged in user-friendly, easy to understand formats."

Headquartered in Atlanta, the privately held Hobbs Group has over $1 Billion dollars of retirement plan assets under advisement through its Hobbs Group Investment Advisors (HGIA) division, providing advice to plan sponsors with over $10 million in assets. Recently sited as a "Technology Standout" by Risk & Insurance Magazine, Hobbs delivers better retirement outcomes through maximizing customers plan value, minimizing risk exposure and quantifying results through its hobbs401k.com Web site and team of consultants. "We're proud to be the first major retirement services company to utilize 401kX Portal Services, since their E-Business innovation helps Hobbs deliver greater efficiency, information and enhanced decision making tools for our clients," stated Al Otto Director, Retirement Services, "and in today's competitive marketplace, this strategic alliance enables us to leverage all our strengths and maintain our Brand identity at the same time."

401kExchange.com, Inc. is a five-year-old Internet business service provider ("IBSP") that uses technology to create time and cost-saving efficiencies for both buyers and sellers of 401(k) plans, including Financial Advisors, Broker-Dealers, Service Providers, and Employer-Plan Sponsors.

The company's Web-based software offers "electronic presentation" capabilities for Requests for Proposal ("RFP's") and multi-plan analyses via its RFP clearinghouse operation. 401kExchange.com uniquely combines powerful software with industry specific business strategies bringing its deep domain experience, expert customer service and proprietary market research efficiently to the desktops of its customers.

All its services are delivered through powerful online formats and platforms, including the company's retail Web site located at www.401kExchange.com and through its unique 401kX Portal Services division where the company supports Investment Advisors, Broker-Dealer intranets, Service Provider Web sites, Private Exchanges, and other co-branded sites.

Hobbs Group is a specialty provider of risk management, employee & executive benefits and technology consulting services. The company operates 24 offices throughout the United States, with corporate offices in Atlanta. For more information visit www.hobbsgroup.com or email Al Otto at [e-mail] or phone [phone].

401kExchange.com, honored by InfoWorld Magazine as one of the "Top 100 E-Business Innovators" in the U.S., is headquartered in West Palm Beach, FL. For more information, visit the Web site at www.401kExchange.com, e-mail [e-mail] or phone [phone], ext. 226.