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40% PRICE REDUCTION IN FAST ETHERNET NETWORK CARDS ESTABLISHES SMC AS MARKET PRICE LEADER.


HAUPPAUGE Hauppauge can refer to:
  • Hauppauge, New York
  • Hauppauge Computer Works
, N.Y.--(BUSINESS WIRE)--Feb. 14, 1997--Strengthening its growing influence on the Fast Ethernet An earlier name for 100Mbps Ethernet. See 100Base-T.

(networking) Fast Ethernet - A version of Ethernet developed in the 1990s(?) which can carry 100 Mbps compared with standard Ethernet's 10 Mbps. It requires upgraded network cards and hubs.
 market, Standard Microsystems Corporation (SMC SMC Saint Mary's College
SMC Santa Monica College
SMC Solaris Management Console
SMC Smooth Muscle Cell
SMC Small Magellanic Cloud (also see LMC)
SMC Safety Management Certificate (maritime shipping) 
), (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SMSC SMSC Short Message Service Center
SMSC Standard Microsystems Corporation (New York)
SMSC Spiritual Moral Social Cultural (education)
SMSC Stephenville Medical and Surgical Clinic
), today announced that, effective immediately, the suggested retail price (SRP SRP - A data link layer protocol. ) of its popular EtherPower(TM) 10/100 Fast Ethernet PCI (1) (Payment Card Industry) See PCI DSS.

(2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus).
 network card has been reduced by over 40%. This significant price reduction establishes SMC as the retail price leader in the Fast Ethernet network card market, surpassing both 3Com and Intel.

In 1996, SMC declared its commitment to provide comprehensive and cost-effective cost-effective,
n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate.
 Fast Ethernet networking solutions via its SMC Connect 100 strategy. Since that time, the company has implemented a variety of sales, marketing and educational programs to broaden the availability of Fast Ethernet as the emerging networking standard to the mass market. These programs include interactive web-based tools, a series of North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 symposiums attended by over 1,000 end-users and resellers, as well as aggressive promotional activities for North American resellers, such as product bundles with free Fast Ethernet hubs or network cards.

"Until now, the majority of Fast Ethernet cards sold have been installed into 10Mbps networks with the intent of "future-proofing" until the arrival of cost-effective Fast Ethernet solutions," states Lance Murrah Murrah

a group of breeds of Indian (or European) buffalo including the Kundi, Nili-Ravi and Murrah.
, senior vice president and general manager of SMC's System Products Division. "That 'future' is now. These reductions bring SMC's price for full Fast Ethernet connectivity, including adapter A device that allows one system to connect to and work with another. An adapter is often a simple circuit that converts one set of signals to another; however, the term often refers to devices which are more accurately called "controllers.  and hub, to under $200 per port, which will rapidly accelerate the migration to Fast Ethernet as the preferred choice for all desktops." -0-


EtherPower 10/100        Current            New              Per
Product            Suggested Retail    Suggested Retail      Unit
                         Price              Price            Cost

SMC9332BDT              $164.00            $95.00            $95.00
SMC9332BDT-05           $770.00           $460.00            $92.00
SMC9332BDT-20          $2,880.00         $1,740.00           $87.00
SMC9332BDT-50          $7,100.00         $4,050.00           $81.00

-0-

    "With price reductions such as these, there is no option
anymore.  SMC's 10/100 card should be implemented in every new
workstation and server in a networked environment,"  says Tom
Corona, owner of Network Communications and Services, a Syracuse,
New York reseller.  He adds,  "With other networking hardware prices
falling, 100Mbps technology is a viable solution for small to
mid-size networks, as well as large.  FastEthernet answers the need
for speed."
    The EtherPower 10/100 network card is an integral part of the
SMC Connect 100 Fast Ethernet strategy.  Designed by SMC, this
strategy is helping customers more easily integrate Fast Ethernet
into their networks.  It includes an unparalleled suite of products
to match varying bandwidth requirements, existing cabling, and
management needs regardless of network size or budget.  Comprised of
an affordable line of network cards, high-performance hubs,
stackable hubs and switches, Connect 100 illustrates SMC's
commitment and ability to deliver the most scalable Fast Ethernet
solutions to the workgroup and departmental LAN marketplace.
    SMC has also announced a simultaneous reduction in the SRP of
its EtherPower(TM) Ethernet PCI network cards by nearly 30 percent.

About SMC

    Standard Microsystems Corporation (NASDAQ: SMSC) is based in
Hauppauge, NY, and has offices worldwide including locations in North
America, Australia, Asia, Europe, Japan and Latin America.  SMC's
System Products Division provides a broad range of networking
solutions for scaling, managing and connecting local area networks
including LAN switches, LAN hubs, LAN adapters, and network
management software.  SMC's Component Products Division supplies
very-large-scale-integrated (VLSI) circuits for personal computers
and embedded control systems.  The company has annual sales of over
$300 million and an installed base of over 12 million nodes.  Contact
SMC by calling 1-800-SMC-4-YOU in the U.S. and Canada, or
516-435-6000 elsewhere, or visit SMC's World Wide Web Page at
http://www.smc.com/

SMC and Standard Microsystems are registered trademarks, and
EtherPower is a trademark of Standard Microsystems Corporation.
Other products and company names are trademarks of their respective
holders.





CONTACT: SMC

EDITORIAL CONTACT:

Claudine M. Martini

516/435-6893

claudine.martini@smc.com

or

FINANCIAL CONTACT:

John Tweedy

516/434-4630 REPEATS: New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 212-752-9600 or 800-221-2462; Boston 617-236-4266 or
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 14, 1997
Words:656
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