3rd Annual Pharmaceutical Marketing Congress to Convene in Philadelphia with Record-Setting Number of Case Studies.

NEW YORK -- Over 800 Pharmaceutical Marketing Executives Are Expected to Convene at the Industry's Original and Largest Learning Forum

The Institute for International Research (IIR), the world's largest conference company, announces its 3rd Annual Pharmaceutical Marketing Congress(TM) (PMC) to be held on September 27-29, 2004 at the Philadelphia Marriott & Pennsylvania Convention Center. When it was launched three years ago, PMC was the first national meeting of its kind in the industry to focus on topics, trends and issues that help pharmaceutical marketing executives sharpen their skills, improve results and advance their careers. This year's meeting will provide more content than ever before, with over 70 sessions, more than 150 speakers, 40 pharmaceutical case studies and 6 specific topic tracks. Over 800 pharmaceutical marketing executives are expected to convene at this event.

"Many industry conferences are educational in purpose, but the audience often feels 'talked at'," said Bryon Main, Program Director, Pharmaceutical Marketing Congress. "PMC has come to be the largest forum for pharma marketing executives for a reason--its focus on delivering hands-on, real-world know-how as opposed to theoretical discussion. This is the only pharma marketing forum this year with 40 pharmaceutical case studies being presented, which means our attendees are going to walk away with practical ideas that they can put to immediate use. We are also thrilled by the stature of our keynote speakers, and look forward to sharing more information about them in the near future."

Topics covered by way of plenary keynotes, original panel discussion, interactive workshops and in-depth on-site training will include:

--The Medicare Prescription Drug Bill's Impact on Pharma Marketing

--Drug Counterfeiting and the Re-Importations Impact on Marketing Returns

--Achieving Brand Success Under the New DTC Guidances

--Perfecting Pharmacy Pull-Through Programs to Access Pharmacists and Patients

--Patient Advocacy Partnerships--Unique and Successful Examples

--Political and Regulatory Roadblocks facing Drug Promotion

--Enhancing Physician Access by Reaching New Prescribers: Nurse Practitioners and Physician Assistants

About Pharmaceutical Marketing Congress

Pharmaceutical Marketing Congress(TM) is organized by the Institute for International Research (IIR), the world's largest conference company. The original marketing-focused conference for pharmaceutical executives, PMC attracts over 800 influential professionals each year and has held strong to an emphasis of providing case studies for best practices in pharma marketing.

The success of the forum is due to its dynamic structure that includes varied and non-traditional learning opportunities, led by a speaking faculty of over 150 industry experts. Through case studies and interactive sessions, six concurrent tracks and champagne roundtables, participants are able to benchmark their marketing strategies against leaders in the industry. More information can be found at http://www.pharmaevent.com.