3SUM, First Caffeine, Ginseng and Taurine-Infused Beer in Four Flavors; Blends Creativity and Technology for Crisp, Refreshing New Taste.LA MESA La Mesa (lə mā`sə), city (1990 pop. 52,931), San Diego co., S Calif., a suburb of San Diego; inc. 1912. It is a retail center and a popular residence for upper- and middle-income professionals in the San Diego area. , Calif. -- 'Malt Master' United Brands Co. Rolls Out Plan for National Distribution The race for the next big thing in 'malternative' beverages has come to a head, and the winner is -- a 3SUM. 3SUM, the first alcoholic beverage alcoholic beverage Any fermented liquor, such as wine, beer, or distilled liquor, that contains ethyl alcohol, or ethanol, as an intoxicating agent. When an alcoholic beverage is ingested, the alcohol is rapidly absorbed in the stomach and intestines because it does not of its kind, was brewed by southern-California based United Brands Company. As its name suggests, 3SUM mingles a trio of elements - triple-filtered malt, fresh flavors and a "brewing bonus." That "bonus" is a caffeine zing braced with ginseng ginseng (jĭn`sĕng), common name for the Araliaceae, a family of tropical herbs, shrubs, and trees that are often prickly and sometimes grow as climbing forms. and taurine taurine /tau·rine/ (taw´ren) an oxidized sulfur-containing amine occurring conjugated in the bile, usually as cholyltaurine or chenodeoxycholyltaurine; it may also be a central nervous system neurotransmitter or neuromodulator. . The resulting crisp, clean adult drink is available in four varieties: the Original, a mixed berry flavor, Apple, with a tart green apple tang, smooth-tasting pink Watermelon watermelon, plant (Citrullus vulgaris) of the family Curcurbitaceae (gourd family) native to Africa and introduced to America by Africans transported as slaves. Watermelons are now extensively cultivated in the United States and are popular also in S Russia. and Tropical, a blend of exotic fruits. The new brand marks a creative first in the brewing industry - infusing beer with caffeine, ginseng and taurine, and offering the beverage in a variety of flavors. "People are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. something exciting and different in beer," said 'Malt Master' Michael Michail, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of United Brands Company. "Adult consumers want a sophisticated drink with a little 'zing.' With 3SUM, we have created a super premium alcoholic beverage with the flavors and colors of fresh-picked fruit. The product delivers the 'zing factor' by adding caffeine, ginseng and taurine." In addition to appealing to hip, young trendsetters with its great new taste, 3SUM offers unique packaging, too - Talisman imagery on slim 8.3-ounce cans. The vibrant colors of the cans echo the colors of the four different flavors of 3SUM. It took nine months to "birth" the new concept, says Michail. 3SUM went from the groundbreaking initial concept to final government approvals this past summer. The first can rolled off the production line two months ago, and 3SUM is being brewed fresh and distributed nationally in selected markets. Vice President of Sales Terry Kester plans to have 3SUM launched in 20 states before the end of this year. "We are currently building our distribution network," said Kester. Distributors and wholesalers interested in being the first to offer 3SUM to their customers should contact Kester at (866) 891-3SUM. For Michail, 3SUM is more than just a revolutionary new concept in beers. Because it is packaged in 8.3-ounce cans, it is also a way to enjoy a sophisticated new alcoholic beverage - responsibly. "We made the decision to go with smaller cans to help consumers monitor their consumption," Michail said. "With 3SUM, people can have the enjoyment of a unique alcoholic beverage with zing while they are socializing, and not over-do it. We make it easy to be smart. Having a 3SUM can be the most appropriate choice!" United Brands Company is a Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, corporation with offices in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and La Mesa. President and CEO Michael Michail, "Malt Master," is a pioneer in the new age beverage industry. He brings 20 years of experience to the table, and is committed to remaining a leader in the competitive field by consistently creating innovative premium-quality beverages. For more information, contact United Brands Company at (619) 461-5220. |
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