3PLex.com--TM-- Raises The Bar in Online Logistics for Third Party Logistics Providers--3PLs--.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sept. 21, 2000 Company Launches Flagship Product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. for Order Entry, Load Matching, Tracking and Tracing In logistics, tracking and tracing is the concept of locating property that is being forwarded from an origin to a destination through various hubs and passing along spokes, and determining the location and other status of such object. , Analysis and Reporting Blue-Chip Internet Technology Provider Lands Romar as First Customer 3PLex.com, Inc., the only online transportation company to address the specific needs of the trucking industry's intermediaries, today announced the launch of the 3PLex Transportation Operating System operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. (TOPS)(SM), the first Web-based operating system for third party logistics providers (3PLs). 3PLex TruckLoad truck·load n. The quantity that a truck can hold. truckload n → camión m lleno (TM), the initial product offering in the suite of hosted applications, will provide 3PLs with blue-chip Internet technology and automate such essential tasks as order entry, load matching, load tracking and tracing, analysis and reporting. As the market leader in functionality for 3PLs, 3PLex's new product enables 3PLs to realize significant productivity savings and revenue growth. Designed and built by a team of 3PLex senior executives with extensive transportation and technology experience, 3PLex TruckLoad offers 3PLs low-cost access to technology tailored to their particular business processes. Applications are hosted by 3PLex, which saves 3PLs the hefty heft·y adj. heft·i·er, heft·i·est 1. Of considerable weight; heavy. 2. Rugged and powerful. See Synonyms at heavy. 3. costs associated with building and maintaining proprietary systems. 3PLex allows companies to pay only for the technology they need, while receiving immediate productivity savings. The suite includes the creation of private-label Web sites so that participating 3PLs can better connect with shippers and carriers. "The fact that the 3PL market has grown at double digits Double Digits was a pricing game on the American television game show, The Price Is Right. Played from April 20, 1973 through May 18, 1973's show, it was played for a car and used small prizes. for the last ten years indicates the importance of its services to the transportation industry," said 3PLex founder and chief executive officer Benjamin Gordon. "Today's shippers are expected to meet just-in-time delivery expectations as well as the demands brought about by globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation . As a result of these growing competitive pressures, shippers are relying heavily on 3PLs to handle their transportation needs. We provide the tools needed to automate routine business transactions, enabling 3PLs to focus on bringing even greater value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. to their customers." Romar Transportation Systems Comes on Board As First Customer The company also announced today that Romar Transportation Systems, Inc., of Chicago, Ill., has come online as 3PLex's first customer. Romar is a 3PL and carrier with offices across the nation that conducts more than 1,000 transactions weekly. "We chose to work with Romar because they exhibit the three things we look for in our customer base: high-growth, a strong history of customer service, and a firm understanding of how technology is changing the logistics industry," added Gordon. "Without their services, ground transportation would come to a standstill standstill /stand·still/ (stand´stil?) cessation of activity, as of the heart (cardiac s.) or chest (respiratory s.) . stand·still n. Complete cessation of activity or progress. . We think Romar is at the head of the pack of 3PLs moving into the Internet technology arena, and we value their input as we strive to make 3PLex the logical choice for 3PLs and carriers." "We see in 3PLex an immediate opportunity to partner with a great team and a great product," said Michael Marden, president and chief executive officer of Romar. "We are excited to work with 3PLex and to maintain a long-term partnership that will allow us to grow our business dramatically. In addition, we are impressed with their dedication to both carriers and 3PLs, the strength of their management team and the company's strong financial backing." Industry Analysts Applaud 3PLex's Business Model According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. industry analysts, the biggest challenge facing the $40 billion 3PL market today is the daunting daunt tr.v. daunt·ed, daunt·ing, daunts To abate the courage of; discourage. See Synonyms at dismay. [Middle English daunten, from Old French danter, from Latin task to automate business procedures. In an industry where more than fifty percent of all 3PLs still rely on outdated out·dat·ed adj. Out-of-date; old-fashioned. outdated Adjective old-fashioned or obsolete Adj. 1. manual processes, 3PLex will help 3PLs to enhance customer service by delivering the technology needed for automated services that provide instant liquidity and strong customer value. 3PLex technology allows 3PLs enhanced connectivity to more shippers and carriers, expanded value-added services, and active participation in the $900 billion e-supply chain. While other e-logistic companies focus on the shipper SHIPPER. One who ships or puts goods on board of a vessel, to be carried to another place during her voyage. In general, the shipper is bound to pay for the hire of the vessel, or the freight of the goods. 1 Bouv. Inst. n. 1030. rather than the 3PLs, 3PLex offers a distinctive strategy that does not disintermediate the 3PLs. "3PLex stands apart from the crowd in that its Web-based solutions focus specifically on the business processes of third party logistics providers," commented Romala Ravi, senior analyst, eLogistics program at IDC in Framingham. "They bring to market an attractive, springboard solution that will enable 3PLs to drive the efficiency of their business and compete more effectively in delivering the real-time and value-added services that shippers and carriers are demanding in the Internet age." "Our goal is to maximize efficiency and enhance customer collaboration by helping 3PLs to respond more quickly to the demands of today's complex transportation industry," added Gordon. "3PLex represents a significant boost for the transportation intermediaries because we eliminate time-consuming manual processes and allow the 3PLs to focus on their core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
About Romar Transportation Systems Romar Transportation Systems is an asset-based, family owned and operated company. Romar was founded in 1965 by Robert L. Marden, and was originally known as Trailer Train, Inc., a pioneering force in the early piggyback piggyback 1. A broker trading in his or her personal account after trading in the same security for a customer. The broker may believe the customer has access to privileged information that will cause the transaction to be profitable. 2. days. The expansion of Romar Terminal and Warehouse Company and Romar Trucking Company in Chicago followed soon after. In 1972, Romar expanded into New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. with the purchase of M.H. Hillary Trucking Company. In 1976, Romar opened its Portland, Ore. location with warehousing and trucking. Since then Romar has opened numerous other offices and facilities and has steadily increased its presence in the transportation industry. In 1991, Romar consolidated all of its companies under one name to form Romar Transportation Systems, Inc. Like his father before him, Michael Marden has chosen to pioneer the intermodal in·ter·mod·al adj. Relating to transportation by more than one means of conveyance, as by truck and rail: intermodal transport. transportation systems via the Internet, and therefore has chosen 3PLex as his technology provider. About 3PLex 3PLex provides third party logistics companies (3PLs) and carriers with blue-chip Internet technology to automate their business processes, connect to more shippers and carriers, provide exceptional value-added services, and participate in the $900 billion e-supply chain. 3PLex combines the efficiencies of the Internet with the real-world expertise of third party logistics organizations. As a result, 3PLs and carriers achieve superior productivity savings and revenue growth. Founded in 1999, 3PLex is based in Cambridge, Mass. For more information, please visit the company's Web site at www.3PLex.com. |
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