3MC Starts European Trade Show Initiative, Hires Top Expert to Advise On Global Rollout.Business Editors & Technology Writers ATLANTA--(BUSINESS WIRE)--April 17, 2000 ExpoExchange, the leading e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. solution for trade shows and associations, has targeted Europe Europe (y  r`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). for expansion of its product and has tapped one of the top global trade show experts as its key advisor for international expansion. Pat Robinson, a 26-year veteran of the trade show industry in Europe, Asia and Africa, has been hired as a key consultant and member on the advisory board of ExpoExchange, working within the trade show industry to assist in the expansion of ExpoExchange worldwide. Robinson will focus his initial efforts in the United Kingdom. "The trade show is recognized universally as a major marketing tool for business-to-business commerce," Robinson said, "and the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the takes it to a much higher level of efficiency. ExpoExchange is in the lead in developing e-commerce for trade shows, and I am very excited about being involved." Robinson ran trade shows in the United Kingdom and then set up the Asia/Pacific operation of Reed Exhibition Company, a leading global trade show management company. He has managed trade shows in Europe, Asia, Africa and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . "Pat Robinson is one of the most respected people in the trade show and exhibition industry," Mary Goode Mary Goode (born May 15, 1979 in Dublin) is a field hockey goalkeeper from Ireland, who earned her first international senior cap for the Ireland Women's National Team in 2005 in a match against South Korea. She plays clubhockey for the Cork Harlequins. , President of ExpoExchange, said when making the announcement. "He is well known throughout the world and his advice and respect in the industry will assist us greatly in our global expansion." ExpoExchange is a division of 3MC. 3MC is Atlanta's largest privately held Internet company and launched ExpoExchange two years ago. 3MC now has over 200 employees and focuses on business-to-business e-commerce. ExpoExchange is the leader in creating e-commerce solutions for the largest industry associations and trade shows. The International Association of Exposition exposition or exhibition, term frequently applied to an organized public fair or display of industrial and artistic productions, designed usually to promote trade and to reflect cultural progress. Managers, the trade show industry association, has endorsed ExpoExchange as the official "e-commerce solution of the trade show industry." ExpoExchange partners with trade show clients to build industry portals that provide e-commerce capabilities for buyers and sellers year round, 24-hours a day. Top trade shows use ExpoExchange, including The Super Show(R), MedTrade, the Cellular Telecommunications Industry Association See TIA. (body, standard) Telecommunications Industry Association - (TIA) An association that sets standards for communications cabling. Cables that TIA set standards for include: EIA/TIA-568A and EIA/TIA-568B category three, four and five cable. , the Radiological Society of North America The Radiological Society of North America (RSNA), founded in 1915, has the purpose to "promote and develop the highest standards of radiology and related sciences through education and research". and over 20 other major expositions throughout the world. For more information, please see www.3mc.com or call 1-800-442-5177. |
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