3M TUNES THAT NAME FOR SPINOFF : IMATION TO COMBINE DATA STORAGE, SERVICE.Byline: R.A. Hutchinson Daily News Staff Writer If a restaurant's success depends on location, location, location Location, Location, Location is a popular Channel 4 property programme, presented by Kirstie Allsopp and Phil Spencer. The reality show follows two real estate experts as they try to find the perfect home for a different set of buyers each week. It first aired in May 2001. , then other businesses rely on recognition, recognition, recognition. Working on that premise, executives at 3M wanted to create a name for a new company that will be spun off in July, but at the same time retain the reputation that goes with the well-known 3M name. ``You start with a lot of prayer,'' says Steve Frederickson, planning services manager for 3M. ``We had to decide who we are and where are we going? We had to define what we wanted to be as we grew.'' After six months of brainstorming and research, Imation was selected as the name for a new independent, publicly owned Publicly owned can refer to:
Imation combines 3M's data storage, medical imaging and photo products, printing and publishing systems, and its hard goods and electronic service and support organization. The company's Camarillo plant, with 700 employees, is part of the data storage division that falls under the Imation umbrella. 3M will continue to generate products for the life science and industrial-consumer markets under the 3M name. Bob Michels, production manager for the Camarillo plant, said the new name reflects three corporate values: a strong business ethic eth·ic n. 1. a. A set of principles of right conduct. b. A theory or a system of moral values: "An ethic of service is at war with a craving for gain" , a commitment to protecting the environment, and product quality and consistency. ``The people that we have are very innovative and have great ingenuity and creativity,'' he said. Frederickson said it typically takes a lot longer to develop a name for a company. However, 3M wanted the job done quickly to coincide with the spinoff Spinoff A new, independent company created through selling or distributing new shares for an existing part of another company. Notes: Spinoffs may be done through a rights offering. . Despite the quickness, Frederickson said it is still an involved process. To begin with, 3M hired St. Paul St. Paul as a missionary he fearlessly confronts the “perils of waters, of robbers, in the city, in the wilderness.” [N.T.: II Cor. 11:26] See : Bravery , Minn.-based Fleishman-Hillard Inc. to spearhead the project. The public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most company in turn began working with Interbrand Schecter, a national firm recognized for its ability to create brand names. ``We have to present the name and its significance,'' said Brett Bauer, a vice president with Fleishman-Hillard. In making the announcement, Fleishman-Hillard sent more than 60,000 notices to 3M employees worldwide. Everyone received notification of the name change and its significance to their role with the company. ``It was a colossal co·los·sal adj. Of a size, extent, or degree that elicits awe or taxes belief; immense. See Synonyms at enormous. [French, from Latin colossus, colossus; see colossus. effort. It's extremely important for the employees to make the transition from 3M to Imation employee,'' Bauer said. Frederickson said the behind-the-scenes work in creating a name is highly involved. After Interbrand came on board, its representatives interviewed top executives at 3M to get an idea of the background of the 93-year-old company. After getting an idea of where the company has come from and where the division is headed, the team went in search of a name. More than 50 names were screened daily by 3M's legal department, which must verify (1) To prove the correctness of data. (2) In data entry operations, to compare the keystrokes of a second operator with the data entered by the first operator to ensure that the data were typed in accurately. See validate. the name doesn't belong to anyone else or infringe in·fringe v. in·fringed, in·fring·ing, in·fring·es v.tr. 1. To transgress or exceed the limits of; violate: infringe a contract; infringe a patent. 2. on any copyrights. In all, more than 2,000 names were reviewed. From that, Frederickson said a list of 50 finalists was derived. Then it was narrowed to 10. Finally the cut came down to seven, which a focus team rated from one to five. ``Imation has been cleared on a global basis,'' he said. CAPTION(S): Photo Photo: Camarillo plant manager Charles Byrne For the American owner and manager of the Brooklyn Dodgers baseball club, see . Charles Byrne (1761 – 1783) also known as Charles O'Brien or "The Irish Giant", was a human curiosity or freak in London in the 1780s. shows the newlogo for 3M's data storage division. The facility will change names in July. Dusty Locke/Special to the Daily News |
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