3M OPTICAL PRODUCTS GROUP AND INFOSAFE SYSTEMS ANNOUNCE MARKETING AND SALES ALLIANCE.NEW YORK--(BUSINESS WIRE)--Nov. 29, 1995--3M Data Storage Optical Technology Division and Infosafe Systems, Inc. (Nasdaq SmallCap Market: ISFEU, ISFEA) today announced a strategic marketing and sales effort to provide for secure metered distribution of high-value intellectual property on CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). and other high capacity optical media. 3M has seen explosive growth in demand for CD-ROM discs, in part spurred by a record increase in CD-ROM player sales this year. "As multimedia computers with built-in CD-ROM drives CD-ROM drives, which today typically means a CD-RW drive that is a combo CD-ROM, CD-R and CD-RW drive, come in a variety of speeds. The original drive (1x) transferred data at 150KB per second. proliferate pro·lif·er·ate v. To grow or multiply by rapidly producing new tissue, parts, cells, or offspring. , publishers increasingly are looking to make their high-value content available to this huge installed base," said 3M Optical Technology Division Sales Manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → Julian Suggs. "However, before committing valuable data and multimedia products to metered CD-ROMs, publishers must know that their product is protected from theft or illegal duplication. We believe that Infosafe Systems has the right technology to assure secure CD-ROM product distribution, and is the best digital data metering system we have evaluated. We also see additional applications as the next generation high density discs reach the market next year." Infosafe Systems has a patented technology in use in the market today to protect, retrieve and meter product in all digital environments. "The arrangement with 3M Optical Technology Division makes a lot of sense from our perspective," said Charlton H. Calhoun, Infosafe Systems' Executive Vice President of Marketing. "As a leading-edge security systems provider, and the only metering technology company with a commercially launched product, we were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a marketing alliance with a powerful player in the optical business and no company better fills that role than the recognized world leader, 3M. 3M's commitment to manufacturing excellence and low error rate in mastering and replication services ensures that our customers receive consistent, high-quality CD-ROM discs that support commercial product distribution." 3M Optical Technology Division is a world leader in the optical media industry. Since 3M first began producing CD-ROM discs in 1985, its focus has been to deliver the highest level of disc quality and customer service to the fast-growing digital information market. 3M currently provides CD-ROM services from two U.S. manufacturing sites, and recently opened a facility in Breda, The Netherlands. Infosafe Systems, Inc. develops, markets and supports proprietary distribution systems that protect, audit and meter the use of valuable digital information in both stand-alone PC A desktop or laptop computer that is not permanently connected to a local area network (LAN) or a wide area network (WAN). Throughout the 1990s, millions of stand-alone PCs were networked in offices, but it is no longer uncommon to find computers networked in the home so that family and networked environments. Founded in 1991, Infosafe Systems became a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. in January, 1995, and one month later, received a U.S. Systems patent for its Mark III Mark III can refer to:
(2) A collection of on-screen painting tools. (3) A toolbar that contains a set of functions for any kind of application. palette - colour palette (TM) system, began shipping in July, 1995 and provides "pay per use" access to a more than $1.2 million graphic product library, containing over 30,000 products from 23 vendors. CONTACT: Cathleen Cogswell Mark Arps Infosafe Systems, Inc. 3M Optical Technology Division 212-867-7200 612-736-3274 |
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