3M Launches Affiliate Internet Marketing Program for Its Popular Post-it Personalized Notes On-Line.

Business/Technology Editors

ST. PAUL, Minn.--(BUSINESS WIRE)--Feb. 9, 2000

3M Promotional Markets Department today announced the launch of an Internet affiliate marketing program for Post-it(R) Personalized Notes On-Line. As the first such marketing program for a 3M product, the affiliate program will allow 3M to increase the number of visitors to its Post-it(R) Personalized Notes Print Shop, while allowing affiliate partners an easy way to generate additional revenue through commissions on sales of personalized Post-it(R) Notes referred from their site.

Participating affiliate members simply add to their site a link to the Post-it(R) Personalized Notes Print Shop, the easy-to-use online print shop where consumers can design and order personalized Post-it(R) Notes. Interested parties can join the program by completing the online application located at http://www.affiliatenotes.com. It's free to join and affiliates can earn between five and 10 percent commission, based on the volume of sales generated from their site.

&uot;It's really a win-win situation: the affiliates generate revenue and provide their site visitors with a great product, while we reach more customers and increase sales with a low customer acquisition cost,&uot; said Bill Kesting, business development manager with 3M Promotional Markets Department. &uot;For 3M, affiliate marketing is the equivalent of covering the Internet with yellow Post-it(R) Notes that say `Come to our site!' &uot;

What is the Post-it(R) Personalized Note Shop?

Ordering and creating personalized Post-it(R) Notes is fast and easy at the Post-it(R) Personalized Note Shop. Notes are available in five colors: yellow, white, blue, gray and pink. Messages and logos can be printed in one of four different colors: brick red, periwinkle blue, dark teal green and black.

Plus, the Post-it(R) Personalized Shop has dozens of fun graphics to choose from. From bugs to business icons, there's an image for everyone. Also, consumers can add their own graphics for an even more customized look by simply supplying the disk path location of the graphic. Prices start at $19.99 for 10 Post-it(R) Note Pads. Quantities of up to 500 pads can be ordered.

The Partners that Make It Happen

3M Promotional Markets Department has partnered with Be Free, Inc. which acts as a full-service performance marketing partner in developing and growing the affiliate program. They act as an intermediary, tracking each transaction and reporting the results back to both 3M and its affiliates. Be Free's tracking technology makes it easy for affiliates to view activity reports and keep track of the sales they generate from their site.

Also, as part of the affiliate marketing management team, 3M Promotional Markets Department partnered with Dillon New Media, an authorized e-marketing services provider. DNM's role is to provide assistance in the areas of setting strategy, building a targeted base of affiliates, as well as furnishing day-to-day administrative services.

About Post-it(R) Products

From computers and fax machines, to school books and the refrigerator, Post-it(R) Products help people organize, remind and communicate at work and at home. They are available in over 56 shapes, 27 sizes, and 20 colors and are sold at major retail, discount, grocery, drug and office supply stores. Consumers can call 1-800-328-6276 to find the store nearest them. For more product information and tips on how to use Post-it(R) Products, consumers can visit the Post-it(R) Products Web site at http://www.3M.com/Post-it.

About 3M

3M is a diversified manufacturing company with 1998 sales of $15 billion. Nearing its 100th anniversary, 3M has operations in more than 60 countries around the world and employs more than 73,500 people. Headquartered in St. Paul, Minn., 3M manufactures more than 50,000 products for the industrial, commercial, consumer and health care markets.

About Be Free, Inc.

Be Free, Inc. (NASDAQ: BFRE) is the leader of performance marketing - the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, e-nablingsm these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web.

Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Campbell, CA and New York, NY. For more information, visit http://www.befree.com.

About Dillon New Media

Headquartered in Minneapolis, MN, Dillon New Media Corporation is a provider of world-class performance e-business services. With US offices in Minneapolis-St. Paul, St. Louis and Kansas City, MO, DNMC also has international offices in Oslo and Hamar, Norway, Dublin, Ireland, Ontario, Canada, and several other locations across the Nordic Region, the Baltic States, and the UK. DNMC's client base is comprised of many leading multinational corporations, as well as numerous Internet-specific venture partners. For more information, visit http://www.dnmc.com.

&uot;Post-it&uot; is a registered trademark of 3M. Canary yellow is a trademark of 3M. All other trademarks are owned by their respective holders. Editor's note: When writing about Post-it(R) Products, please include the &uot;(R),&uot; and remember to follow the trademark with the appropriate noun: Post-it(R) Personalized Notes On-Line.