3M Expands Online Adhesives Marketing With AdhesivesMart.Com.Business/Technology Editors NEWTON, Mass.--(BUSINESS WIRE)--Feb. 3, 2000 Adhesives Web Site Will Generate Leads for 3M Distributors and Salespeople sales·peo·ple pl.n. Persons who are employed to sell merchandise in a store or in a designated territory. Worldwide The 3M Adhesives Division has contracted with AdhesivesMart.com to receive leads generated by a first-of-its-kind online marketing program. AdhesivesMart. com offers the world's largest online searchable database Refers to databases on the Web that are searchable by typing in a query. The term is quite redundant because all databases are searchable. In fact, that is one of their major features. of industrial adhesives. By agreeing to have its products included in this database, 3M will receive highly qualified sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). for its distributors and worldwide sales force. &uot;AdhesivesMart.com offers us an opportunity to reach prospective customers we might otherwise miss,&uot; said Channel Market Manager Eric Prestrud, who is in charge of e-commerce activities for 3M's Adhesives Division. &uot;We believe customers appreciate the impartiality im·par·tial adj. Not partial or biased; unprejudiced. See Synonyms at fair1. im  par·ti·al that AdhesivesMart offers and recognize that
today we cannot offer this type of service. We are still in the early
stages of our relationship, but we are pleased with the leads and
service we have received thus far.&uot;
&uot;We are very excited about including 3M among our valued Internet partners because of their leadership position and worldwide presence,&uot; said Arthur Obermayer, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdhesivesMart. &uot;Since we launched our web site early in 1998, we've generated leads for a tremendous variety of adhesives from all parts of the world. We've been contacted by prospects in remote locations and in types of businesses that would be nearly impossible to identify in any way other than the Internet. &uot;This agreement offers 3M an affordable, effective way to further strengthen their market coverage,&uot; added Obermayer. &uot;Equally important, since 3M has the industry's most comprehensive range of adhesives, adding their products to our site is a big boon Boon A general term that refers to a benefit or improvement for investors. This can include such things as increased dividends, a stock market rally and stock buybacks. Notes: to users.&uot; AdhesivesMart serves as a middleman mid·dle·man n. 1. A trader who buys from producers and sells to retailers or consumers. 2. An intermediary; a go-between. between purchasers and suppliers of industrial adhesives. Using sophisticated software, it asks potential purchasers a number of questions about their requirements and then matches the responses to specifications from among many thousands of adhesives products from a broad range of suppliers. Visit the AdhesivesMart web site is at http://www.AdhesivesMart.com or send e-mail to bls@AdhesivesMart.com. |
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