3M Brings Innovative Professional Solutions to New Line of Consumer Car Care Products.3M Car Care Solutions for Consumers Unveiled at SEMA/AAPEX Show ST. PAUL St. Paul as a missionary he fearlessly confronts the “perils of waters, of robbers, in the city, in the wilderness.” [N.T.: II Cor. 11:26] See : Bravery , Minn. -- 3M, a name long associated with innovative products for automotive professionals, is bringing its legendary innovation to a new line of 3M Car Care Solutions. The new line will be available directly to consumers through leading automotive retailers throughout the country, the first time 3M has offered a comprehensive, consumer-focused automotive product line designed specifically for the do-it-yourselfer and enthusiast A person who enjoys using computers and electronic equipment. Enthusiasts like technology and are willing to learn more of the ins and outs of a product than the average consumer, who just wants to use it. An enthusiast is more like a "prosumer." See consumer and prosumer. market. 3M unveiled its new line of consumer car care products at the annual SEMA/AAPEX show for the automotive aftermarket Aftermarket See: Secondary market. aftermarket See secondary market. industry in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , receiving high marks from retailers for its innovative new offering. "We're very excited to introduce 3M Car Care Solutions as a line of trusted, professional quality products directly to consumers," said Greg Klausen, business manager, Car Care Products, 3M Automotive Aftermarket Division. "Now any do-it-yourselfer or enthusiast will be able to get professional-looking, long-lasting results with easy-to-use products, available in the leading automotive aftermarket retail shops throughout the country." "Pros have trusted us for years and serious do-it-yourselfers know us, too," said Klausen. "But we have an opportunity to offer the trusted 3M brand to a much broader audience, meet the many consumer requests we get for our products, and help our retail partners increase their sales and margins. When you look at the category today, you'll find a very fragmented marketplace with products that aren't always consumer friendly or easy to use. We're going to change that." Klausen says that their retail partners delivered praise for the new line, noting the simplified collection of products designed to work together, the easy to understand packaging and graphics, and the implied trust Noun 1. implied trust - a trust inferred by operation of law trust - something (as property) held by one party (the trustee) for the benefit of another (the beneficiary); "he is the beneficiary of a generous trust set up by his father" and quality of the 3M brand. Many top retailers have already accepted the innovative product line and more retail placements are pending. 3M is innovation in motion; designing, making and marketing the unique solutions that have helped automotive professionals accomplish their car care tasks easier and faster for more than nine decades. 3M's automotive history dates back to the company's very beginning, and the decades-long association with the automobile has resulted in a broad range of solutions for automotive professionals and owners. The introduction of the 3M Car Care Solutions product line is another step in 3M's automotive history, now providing the do it yourself consumer or enthusiast with the same leading products that automotive professionals have grown to know and trust. The new 3M Car Care Solutions include: 3M Car Care Appearance Solutions: a complete line of easy-to-use car care products including cleaners to remove dirt and grime, conditioners Conditioners used on leather take many shapes and forms. They are used mostly to keep leather from drying out and deteriorating. A very old and widely used conditioner is dubbin. that provide high-gloss, long lasting shine and waxes to help remove scratches and protect the exterior of a car. 3M Car Care Performance Solutions: professional-strength engine and parts cleaners, degreasers and lubricants lubricants preparations for the lubrication of passages to reduce frictional injury, e.g. oily preparations, including petroleum jelly, lanolin or water-soluble preparations such as methyl cellulose. to help increase engine power, performance and fuel economy 3M Car Care Maintenance and Repair Solutions: 3M's innovative, high-strength adhesives and sealers designed to repair or replace emblems, gaskets, mirrors, moldings, trim or weatherstrip. Also included are the company's well-known body repair products, such as Wetordry sandpaper sandpaper, abrasive originally made by gluing grains of sand to heavy paper sheets. Today sandpaper is made primarily with quartz, aluminum oxide, or silicon carbide grains, and is graded according to the size of the grains. and Scotch-Brite Abrasives abrasives Sharp, hard materials used to wear away the surface of softer, less resistant materials. Abrasives are indispensable to the manufacture of the highly precise components and ultrasmooth surfaces required in the manufacture of automobiles, airplanes and space from 3M for vehicle restoration and repair. The new line of 3M Car Care Products features bold, easy-to-read product names and directions with simple, specific descriptions of each product's performance capabilities. The launch of 3M Car Care Solutions will be supported by extensive advertising and retail campaigns in spring 2007, focused on the do-it-yourself consumer and enthusiast. 3M's in-store retail program will feature 3M Car Care Centers to help retailers showcase the new product line, as well as counter displays and self-shipper units. In-store merchandising is supported by banners, counter mats, window and floor graphics, and aisle talkers. The 3M Car Care advertising campaign will include radio, print and internet banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , along with point-of-sale creative, featuring unique do-it-yourselfers who truly have a love affair with the automobile. The 3M Car Care product line can be found at leading automotive aftermarket retailers and online through select distributors beginning in March 2007. For more information on 3M Car Care products, visit www.3Mcarcare.com. About 3M - A Global, Diversified diversified (di·verˑ·s Technology Company Every day, 3M people find new ways to make amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. things happen. Wherever they are, whatever they do, the company's customers know they can rely on 3M to help make their lives better. 3M's brands include Scotch scotch 1 tr.v. scotched, scotch·ing, scotch·es 1. To put an abrupt end to: The prime minister scotched the rumors of her illness with a public appearance. 2. , Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti. Serving customers in more than 200 countries around the world, the people of 3M use their expertise, technologies and global strength to lead in major markets including consumer and office; display and graphics; electronics and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. ; safety, security and protection services; health care; industrial and transportation. For more information, including the latest product and technology news, visit www.3M.com. 3M, Wetordry, Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti are trademarks of 3M. |
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