3GSM survey reveals substantial opportunities for mobile network operators.Tatara Systems, the mobile services convergence, has announced the results of an end-user survey conducted at 3GSM (Global System for Mobile Communications) A digital cellular phone technology based on TDMA that is the predominant system in Europe, but also used worldwide. Developed in the 1980s, GSM was first deployed in seven European countries in 1992. 2006. The survey of over one hundred mobile professionals highlights a number of surprising results identifying key areas of differentiation and new revenue opportunities for network operators. The results will greatly benefit forward-thinking mobile network operators searching for innovative ways to package and sell mobile data services. Key survey results revealed: A small percentage (9% and 4% respectively) of cellular data subscribers surveyed relied on UMTS (Universal Mobile Telecommunications System) The GSM implementation of the 3G wireless phone system. Part of IMT-2000, UMTS provides service in the 2 GHz band and offers global roaming and personalized features. or HSDPA (High Speed Downlink Packet Access) See HSPA. for mobile data collection, with a massive 85% relying on 2.5G technology in the form of GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. for cellular mobile data. Nearly 93% of respondents use other networks beyond cellular mobile data with 43% citing the need for higher performance, 30% stating coverage issues, and 20% saying cellular mobile data was too expensive as the reasons for selecting other networks for sessions. Basic messaging applications remain by far the most popular: SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. (89%) and email (53%) with less than a quarter of respondents (24%) currently browse the Internet on the move. Mobile multimedia services are stow on the uptake: VoIP 18%, Video 13%, TV 6% Mobile and laptop users that did not subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; a mobile data service either thought that they didn't need it (27%), or just believed existing services were too expensive (12%). Overall just 57% of mobile data users are satisfied with their current cellular mobile data connections. Responses to the survey suggested that although there is undeniably a rapidly growing interest and demand for sophisticated mobile data services to complement reliable voice communications, there is an opportunity to differentiate and improve the services experience for mobile data users. www.tatarasystems.com |
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