3Dshopping.com Adds New Web Mall Clients and Expands Relationships With Existing Clients.

LOS ANGELES--(BUSINESS WIRE)--Oct. 11, 1999--

3Dshopping.com (AMEX:THD) announced today web site development projects using its proprietary 3Dshopping System(TM) for Siegfried and Parzifal, Inc. and for Hollywood Holdings LTD. The company is also expanding its services for two existing clients, Cobra Golf and Mix Studio.

Siegfried and Parzifal, Inc., designers of the Siegfried line of men's sportswear, have selected 3Dshopping.com to develop and launch an e-commerce site on the 3D web mall. Since its beginnings in 1991, the Siegfried brand has developed a very loyal specialty store clientele by positioning its products as a bridge between moderate, main-floor fashions and the more expensive designer collections. Its success has been built on keen attention to the fine details of garment construction -- button selection, thread and tape colors, and collar and cuff treatments. Such attention fits perfectly with the 3Dshopping System's capacity for rotational display and zoom viewing.

Karl Isenburg, Siegfried's V.P. of Corporate Sales stated, "One of our strategic marketing goals is to develop additional sales channels without compromising our `brick and mortar' relationships. The unique presentation of our products on the 3D web mall beginning in November will help us achieve this objective by exposing us to an entirely new set of consumers."

Hollywood Holdings Ltd., one of the world's largest publishers and distributors of printed theme calendars, has also selected 3Dshopping.com to build e-commerce sites for the sale of its line of millennium calendars. To be launched in early November in the 3D web mall and on a standalone site at www.calendarshopping.com, the sites will initially feature over 100 of Hollywood's top titles from its current library of over 1,500 calendars, which includes perennial best sellers such as the Far Side, Garfield and the Disney library.

Expanding its current use of the 3D Shopping System(TM), the Cobra Golf unit of Fortune Brands will use the System to introduce its line of Gravity Back Fairway Woods. The clubs will be featured in virtual rotation on Cobra's web site at www.cobragolf.com, joining the Gravity Back Drivers and Irons lines launched earlier this year using the System.

Mix Studio is also expanding its successful presence on the 3D web mall with the addition of its Spring collection of men's large and tall designs. In business for over 18 years marketing the "California casual lifestyle for every fashion-conscious man," Mix Studio's big-and-tall apparel lines are featured in International Male and King Size catalogs, and are carried nationally by specialty retail chains and independent outlets. The upcoming line will focus on Mix Studio's traditional strength in the areas of fit, fashion and fabrication.

In describing his decision to expand his use of the 3Dshopping System(TM), Sandy Cooper, president of Mix Studio, commented, "Although we offer a complete line of men's sizes, nearly 70% of our 3D web mall sales have been in the larger sizes. The big-and-tall categories for men's sportswear have been traditionally underserved by most retailers. Even retailers catering to the large and tall man are not able to carry the depth and breadth of my offerings. Selling on the 3D mall solves this problem for me and the rotations allow me to provide shoppers with a `virtual fashion show,' which has undoubtedly been a key selling point for my lines."

In commenting on the developments, Bob Vitamante, President and COO of 3Dshopping.com, stated, "We are very encouraged by our steady progress in marketing the 3Dshopping System(TM) in the Internet space, as evidenced by the addition of new clients and the expanded use by two existing clients. The Hollywood Holdings relationship also brings a totally new product category to our web mall, validating the merchandising power of the 3D Shopping System(TM) and the intrinsic value of our web mall traffic. Just as Amazon.com recently announced new services to leverage its infrastructure to sell products beyond books and CDs, we intend to exploit our System's broad applicability and appeal. Hollywood recognizes the ability of our System to deliver a rich, in-store experience for their customers. The Internet world is seeking ways to create better, more powerful selling messages that produce stronger buying interest. Our 3Dshopping System(TM) does just that, and the market's recognition of this fact is growing steadily."

About the Company

3Dshopping.com, formerly Pi Graphix, Inc., was launched in 1996 and is a leading developer of e-commerce solutions. The Company's technology is designed to provide fashion retailers and catalog companies with a complete end-to-end e-commerce solution, including design, production and marketing capabilities for the World Wide Web. The 3Dshopping System(TM) works quickly and easily on most systems and requires no plug-ins. The technology is installed on 3Dshopping.com's own highly successful Web site, www.3Dshopping.com. This interactive site allows vendors to display product lines such as apparel, furniture, antiques, flowers and giftware for full examination by online shoppers.

Forward-Looking Statements 

This release contains a number of forward-looking statements, including those regarding continued penetration into existing markets, and sales of products under development and scheduled to be launched this year. Actual results could differ materially from those projected as a result of a number of factors.