3D Characters on Your Cell Phone Lead Messaging Revolution - Mobeon Brings Video Mail Users World's First Animated Mobile Buddy.

STOCKHOLM, Sweden -- Mobeon, the leading supplier of Internet Protocol messaging solutions, has unveiled the world's first 3G video messaging interface featuring mobile buddies for cell phones. Mobile buddies are 3D animated avatars that replace the traditional operator voice by providing entertaining and personalized mailbox navigation to cellular subscribers. Mobile buddies work with the latest Mobeon video mail technology to produce the most sophisticated form of video mail management in the world.

An industry first, the avatar is designed to replace traditional voice and text-based instructions. Mobeon is using the same 3D tools as leading Hollywood studios to create fun, lifelike characters.

Fidgit, the first mobile buddy, has a fully interactive, quirky personality, which changes throughout the day. This offers an entertaining and unique service to take a user through their messages. He introduces the menus in the mailbox, talks the user through the options for each message, and also responds to callers who want to leave a message.

Research by Mobeon has proved that avatars would attract the valuable youth market, and even convince them to swap operators. Focus groups questioned on the concept considered it to be far more entertaining and personal than the 'Auntie' voice that currently governs voicemail boxes.

"The evolution of voicemail to video mail can be compared to the transition from radio to television," said Antony Beswick, head of corporate strategy and product marketing at Mobeon. "Like radio, the announcer for voicemail had to explain clearly each of the actions to be followed. The beauty of video mail is that users can quickly see what options are available. This allows operators to introduce a quirky, fun element to the service, offering further revenue opportunities through content and the ability to build customer loyalty."

"With the boom in personalization add-ons for mobile customers such as ring-tones and wallpaper, it's clear that users view their mobile as an extension to their personal style," Beswick added. "Being able to select a personalized avatar for video mail further stamps a user's personality onto their communication tools."

About Mobeon

Mobeon AB is the world's leading supplier of Internet Protocol messaging solutions in a voicemail market worth approximately 1.4 billion dollars annually. The company is headquartered in Stockholm, Sweden with 130 staff.

The company has 30 customers and more than 50 systems deployed in over 20 countries across the globe, with a significant customer base in the US, Asia, Latin America and across Europe. Mobeon technology is sold and distributed globally by Ericsson and Fujitsu-Siemens serving over 28 million end users.

For more information about Mobeon please visit the website at www.mobeon.com