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3Com and Apple Core Hotels Offer Guests Free Five-Star Wireless Access in Five Manhattan Properties.


Business Editors/High-Tech Writers

MARLBOROUGH, Mass.--(BUSINESS WIRE)--Aug. 13, 2003

High-Speed Internet See broadband.  Service in Guest Rooms and Hotel Facilities

Extends Moderately-Priced Hotels' Advantage Over Pricier Competitors

The hospitality industry in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 may be struggling, but Apple Core Hotels enjoyed 92 percent occupancy last year, thanks to sophisticated services like business centers, voice mail and video-on-demand at significantly lower rates - as little as $89 - than most of their midtown Manhattan competitors. To extend its reputation for value in the ultra-competitive business travel marketplace, Apple Core Hotels is now providing high-speed Internet service using a secure, cost-effective wireless solution from 3Com Corporation (Nasdaq: COMS COMS 3Com Corporation (stock symbol)
COMS Certified Orientation and Mobility Specialist
COMS Continuous Opacity Monitoring Systems
COMS City of Manchester Stadium (UK) 
). Road warriors
This article is about the professional wrestling team, for other uses see Road warrior


The Road Warriors were a professional wrestling tag team famously comprised of Michael "Hawk" Hegstrand and Joseph "Animal" Laurinaitis, though other members
 now have corporate-class connectivity that's easy to use, ubiquitous and absolutely free -- without the sticker shock Sticker shock is a United States term for the feeling of surprise experienced by consumers upon finding unexpectedly high prices on the price tags (stickers) of products they are considering purchasing.  of luxury hotels.

Apple Core Hotels chose the 3Com(R) solution to avoid the costly, disruptive process of dragging new cables and installing Ethernet wall jacks in every guest room. The hotel chain instead implemented 3Com Access Point 8000 wireless LAN A local area network that transmits over the air typically in the 2.4 GHz or 5 GHz unlicensed frequency band. It does not require line of sight between sender and receiver. Wireless base stations (access points) are wired to an Ethernet network and transmit a radio frequency over an area  access points in hallways throughout its five hotels, including the Red Roof Inn Red Roof Inn is a hotel chain in the United States. It is a chain trying catering to budget travelers, Red Roof properties are often distinguished by the large dark-red shingle roof that gave them their name. There are over 359 Red Roof locations in 48 states.  Manhattan, the Comfort Inn Midtown, the Super 8 Hotel Times Square, the Ramada ra·ma·da  
n. Southwestern U.S.
1.
a. An open or semienclosed shelter roofed with brush or branches, designed especially to provide shade.

b. An open porch or breezeway.

2.
 Inn East Side and the La Quinta Manhattan. It also deployed 3Com 2.5 dBi Ceiling Mount Omnidirectional In all directions. For example, an omnidirectional antenna can transmit or receive signals in all directions. Contrast with directional. See RF.  Antennae in wiring closets at the end of every hallway to create seamless Wi-Fi coverage in every building.

Today, when guests launch their browsers on their wireless laptops, they can instantly be online, from bedside to lobby. 3Com Wireless LAN Workgroup Bridges in guest rooms provide plug-and-play Ethernet ports for users without wireless capabilities.

"3Com delivered a versatile, reliable solution that allows our guests to get online quickly, easily and conveniently," said Vijay Dandapani, chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of Apple Core Hotels. "Using 3Com wireless systems, Apple Core Hotels is now an even more attractive alternative to luxury hotels that charge by the minute for Internet service, and we spent half a million dollars less than the cost of an equivalent wired solution."

Using the 3Com Wi-Fi network, business travelers need not install software or reconfigure their systems. They can instantly be connected to Apple Core Hotels' Internet Service Provider Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
 (ISP (1) See in-system programmable.

(2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines.
), able to check their email, share files and browse the Internet at speeds of up to 11 megabits per second (unit) megabits per second - (Mbps, Mb/s) Millions of bits per second. A unit of data rate. 1 Mb/s = 1,000,000 bits per second (not 1,048,576).

E.g. Ethernet can carry 10 Mbps.
 (Mbps) Ethernet -- almost 200 times faster than a dialup connection. Moreover, their in-room phone lines are not tied up. Built-in encryption and support for multiple security options keeps their data safe from prying eyes as it travels over the wireless network. Because each access point supports up to 256 simultaneous users, setting up conference room connectivity is a snap, requiring no additional wiring or IT assistance to provide ample bandwidth even to large groups.

The wireless solution allows Apple Core Hotels to renovate individual rooms without interfering with guests' network access from other locations, improving customer service and ensuring as many rooms as possible are available for booking at any given time. Moreover, the hospitality group can easily expand coverage by adding access points in common areas -- a process that takes just hours and requires no construction.

Reliable, Flexible, Easy to Deploy

Apple Core Hotels quickly realized that Wi-Fi was the only practical, cost-effective way to bring high-speed connectivity to a total of 750 guest rooms at a cost low enough to enable the hotel group to offer the service free of charge. The firm turned to its value added reseller See VAR.

(company) value added reseller - (VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software).
, CDW CDW - data warehouse  of Chicago, for a solution that combined high performance with low cost of ownership. After evaluating competitive products, Apple Core Hotels selected 3Com wireless products for their superior performance. They delivered flawless connections, even at two hotels within range of the Empire State Building's multitude of broadcast antennae. The 3Com wireless LAN solutions' ease of installation and use, requiring only minimal oversight by Apple Core Hotels' one-person IT staff, were also decisive factors.

Deployed initially in mid-April, the 3Com Wi-Fi solution was put to the test on its first day when a television crew needed group access in a conference room. The crew members turned on their laptops, launched their web browsers, and were instantly connected to the Internet.

"When you roll out something new, you anticipate glitches, but our 3Com wireless network has performed flawlessly from the start," Dandapani concluded. "Our guests love the convenience, quality, and value -- and we love our ability to offer five-star services at budget rates. Thanks to 3Com, we're competing for customers with much bigger, more prestigious hotel groups, and we're winning."

About Apple Core Hotels

Apple Core Hotels properties include the brand new La Quinta Inn Manhattan (17 West 32nd Street), Red Roof Inn Manhattan (6 West 32nd Street), the smoke-free Comfort Inn Midtown (129 West 46th Street), Super 8 Hotel Times Square (59 West 46th Street), and the Ramada Inn East Side (161 Lexington Avenue). For information or reservations, contact Apple Core Hotels at (800) 567-7720 or (212) 790-2710. For real-time reservations, log on to Apple Core Hotels' new interactive Web site, www.applecorehotels.com.

About 3Com

3Com is a tier-one provider of innovative, practical and high-value voice and data networking products, services and solutions for enterprises of all sizes and public sector organizations. For further information, please visit www.3com.com, or the press site www.3com.com/pressbox.

3Com and the 3Com logo are registered trademarks of 3Com Corporation. All other company and product names may be trademarks of their respective holders.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 13, 2003
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