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3Com Wireless Solution Provides Backstage Connectivity at Molson Canadian Rocks for Toronto Concert -- Featuring the Rolling Stones.


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TORONTO--(BUSINESS WIRE)--July 29, 2003

Pervasive Wi-Fi Service Delivers Ubiquitous Communications

for Clear Channel Entertainment, Tour Promoter

for Stones' Worldwide "Licks" Tour

For the past six months, 3Com(R) Corporation's (Nasdaq: COMS COMS 3Com Corporation (stock symbol)
COMS Certified Orientation and Mobility Specialist
COMS Continuous Opacity Monitoring Systems
COMS City of Manchester Stadium (UK) 
) wireless networks have assisted Clear Channel Entertainment and the Rolling Stones Rolling Stones, English rock music group that rose to prominence in the mid-1960s and continues to exert great influence. Members have included singer

Mick Jagger (Michael Phillip Jagger), 1943–; guitarists

Brian Jones
 set up, support and relocate its worldwide "Licks" tour. Now the legendary band's concert promotion team will put 3Com's wireless network to the ultimate backstage test at the star studded concert event entitled: Molson Canadian Rocks for Toronto Molson Canadian Rocks for Toronto was a benefit rock concert that was held in Toronto, Ontario, Canada on July 30, 2003. It was also known as "Toronto Rocks," "SARSStock," "SARSfest," "SARS-a-palooza," the "SARS concert," or, more descriptively, "The Rolling Stones SARS Benefit .

Predicted to be one of the largest outdoor ticketed concerts in history, with anticipated ticket sales of over half a million, the Molson Canadian Rocks for Toronto music event will be held on July 30th at Toronto's Downsview Park Downsview Park is a former Canadian military base in Downsview, a neighbourhood in the north end of Toronto, Ontario.

Downsview Park has received the designation as a National Urban Park, and comprises a 2.4 km² (600 acres) property. Approximately 1.
 beginning at 2PM -- with backstage wireless connectivity from 3Com.

"Wireless connectivity is not merely a coffee shop or hotel lobby pastime, it has now become an ingrained necessity for the quick and successful set up, live performance support and teardown tear·down  
n.
1. The act or process of taking apart or demolishing.

2. also tear-down A building that is to be torn down and replaced with another, often larger building.
 of Clear Channel Entertainment's concert venue traveling throughout the world," said Craig Evans Craig Neil Evans (born November 29, 1969 in Salisbury - now Harare) is a Zimbabwean cricketer.

He played in two Tests, against Sri Lanka and Australia, but is considered a specialist at the one-day game.
, Clear Channel Entertainment's vice president of Tour Operations. "3Com's inconspicuous in·con·spic·u·ous  
adj.
Not readily noticeable.



incon·spic
 wireless solution deploys within hours to instantly cast a communications web throughout a concert site, allowing us to transfer stage plots, advanced site reports, changes in seating plans as well as negotiate with venue operators. The wireless network is now one of the first items-to-deploy on our concert support checklist."

Clear Channel Entertainment's wireless network is currently comprised of 3Com's access points, building-to-building bridges, OfficeConnect(R) Internet Gateways, PC cards and an assortment of omnidirectional antennas to help extend the coverage area. Applications running over the network include: Internet connectivity and transferring files to and from the stage area, dressing rooms, production offices and front-of-house positions controlling the concert's sound, video and lighting. Most unique wireless usage: the rollingstones.com staff leverages 3Com's wireless network to post live concert updates to the Rolling Stones' Web site.

The wireless communications also save the concert promoter thousands of dollars by eliminating the need to purchase and run network cabling throughout a site and the man-hours associated with physically attaching each device to the network.

"Clear Channel Entertainment's reliance on wireless connectivity underscores the importance of Wi-Fi solutions, and helps to illustrate the productivity and cost-saving benefits associated with practical, business applications," said Brent Nixon, 3Com's wireless product line manager. "As the marketplace continues to define the changing landscape for wireless users, several items remain consistent: the need for robust data encryption, faster access speeds and the innovation of a technology bellwether to create and support wireless devices -- 3Com continues to embrace this criteria throughout our entire product portfolio."

About Clear Channel Entertainment

As the world's leading promoter and marketer of live entertainment, Clear Channel Entertainment is about providing fun and exciting experiences to millions of entertainment and sports lovers the world over. Clear Channel Entertainment's unparalleled array of events attracts the best and brightest performers on the planet, from the most celebrated international superstars to the most innovative new talent.

Clear Channel Entertainment, formerly known as SFX SFX Special Effects
SFX Self Extracting (data compression)
SFX SpreadFireFox (IRC)
SFX Sound Effect(s)
SFX Side Effects (counter-strike gaming clan) 
, is a subsidiary of Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters.
Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States.
, Inc. (NYSE NYSE

See: New York Stock Exchange
: CCU CCU
abbr.
1. coronary care unit

2. critical care unit



CCU

critical care unit.

CCU Critical care unit, see there
). Clear Channel is a global leader in the out-of home advertising industry with radio and television stations, outdoor displays and entertainment venues in 63 countries around the world. Including announced transactions, Clear Channel operates approximately 1,213 radio and 19 television stations in the United States and has equity interests in over 240 radio stations internationally. Clear Channel also operates approximately 770,000 outdoor advertising displays, including billboards, street furniture and transit panels across the world. For more information please visit www.clearchannel.com.

About 3Com

3Com is a tier-one provider of innovative, practical and high-value voice and data networking products, services and solutions for enterprises of all sizes and public sector organizations. For further information, please visit www.3com.com, or the press site www.3com.com/pressbox.

3Com, the 3Com logo and OfficeConnect are registered trademarks of 3Com Corporation. All other company and product names may be trademarks of their respective holders.

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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 29, 2003
Words:741
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