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3Com Delivers On Its Strategy to Extend Its Lead in Small and Medium Enterprise Networking; New OfficeConnect and SuperStack Brand Networking Solutions Announced.


SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif.--(BUSINESS WIRE)--Sept. 21, 1998--3Com Corporation (Nasdaq:COMS COMS 3Com Corporation (stock symbol)
COMS Certified Orientation and Mobility Specialist
COMS Continuous Opacity Monitoring Systems
COMS City of Manchester Stadium (UK) 
) today announced it is delivering on its strategy to extend its leadership in the small and medium enterprise (SME (1) (Small and Medium-sized Enterprise) See SMB.

(2) (Subject Matter Expert) An individual who is well-versed in the policies and procedures of a particular department or division.
) networking market.

Centered on five end-to-end solutions (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved.

Compare: turn-key solution.
 tailored to the specific business needs of small businesses and medium enterprises, 3Com delivers solutions satisfying fundamental requirements for reliable, easy-to-use and cost-effective cost-effective,
n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate.
 networks that will help manage the transition to converged voice and data networks. As part of today's announcement, 3Com also announced nine new products supporting its SME strategy.

"3Com believes the SME networking market is a large opportunity and we are determined to make it easier for our more than 40,000 SME resellers to solve their SME customers' business problems with our new five solutions -- from simple PC connectivity to deploying future converged video, voice and data networks," said Edgar Masri, senior vice president and general manager, 3Com Small and Medium Enterprise Business Unit.

"Datamonitor believes that 3Com has established itself as a leading player within the SME networking space," said Dean Bubley, area practice director, technology, Datamonitor, a market research firm based in the U.K. "Its broad product range enables it to address the whole spectrum of SME sub-types: from 'high-end' users in smaller financial and manufacturing companies requiring 100Mbit/s or Gigabit connectivity; right down to sole traders 1. A feme sole trader.

sole trader n (COMM) → comerciante m/f exclusivo/a

sole trader n (Comm) → chef m
 and start-up Start-up

The earliest stage of a new business venture.
 firms just using modems or simple LANs. In addition, 3Com's manufacturing scale economies and extensive reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers.  network are important contributory con·trib·u·to·ry  
adj.
1. Of, relating to, or involving contribution.

2. Helping to bring about a result.

3. Subject to an impost or levy.

n. pl.
 factors to its success in the SME market See SMB. ." The Small and Medium Enterprise Market

3Com's focus on the SME market spans organizations ranging from businesses with fewer than 50 users to those with 500. Based on several market research firm reports, 3Com sizes the SME market at $8 billion with 25% growth. SME organizations have many different types of networking needs, however, 3Com's customer experience indicates there are three keys necessary to open the door to success: ease-of-use, reliability and cost effectiveness. Experience has born out, especially as indicated by the company's leading Ethernet Ethernet

Telecommunications networking protocol introduced by Xerox Corp. in 1979. It was developed as an inexpensive way of sending information quickly between office machines connected together in a single room or building, but it rapidly became a standard computer
 networking marketshare and 25% of the SME market, 3Com consistently brings products to market that epitomizes these three key traits.

"Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field.  research shows that of the 10.3 million Small and Medium Business (SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. ) population 56% have a LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. , 66% have Internet access See how to access the Internet. , 36% have a Web site and 61% (of multi-site companies) have a WAN. The market growth is anticipated to be huge as companies with existing Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 and networking technologies upgrade their communications equipment and those companies not employing these technologies begin to network computers and journey onto the Internet," said Michael Lauricella, SMB associate analyst with The Yankee Group. "These numbers spell strong growth in a market in which 3Com is extremely well positioned. 3Com will continue to reap handsome rewards from their early recognition of and attention to the SMB market See SMB. ." 3Com SME Strategy: Leading in Network Reliability, Ease-of-use and Cost-effectiveness cost-effectiveness

pertaining to cost-effective.


cost-effectiveness analysis
a comparison of the relative cost-efficiencies of two or more ways of performing a task or achieving an objective.
 with Core Corporate Capabilities and Five Networking Solutions

3Com's SME strategy consists of: -0-
--   A streamlined R&D program that's as focused on time-to-market
  issues as it is on innovation;
--   An efficient manufacturing operation that successfully leverages
  3Com's volume of product (three times that of any other
  networking vendor) and delivers the best quality and lowest
  priced product to our customers;
--   Strategic partnerships -- such as the recent OfficeConnect
  announcement with Hewlett Packard (see 3Com press release dated
  Aug. 17, 1998) and existing OEM relationships with
  Hewlett-Packard, Dell and Compaq for 3Com EtherLink network
  interface cards;
--   Channel programs that extend 3Com's reach to the customers
  through value-added resellers, consultants and service providers
  who directly touch the customers, and;
--   Five specific solutions that can be tailored to the individual
  needs of growing small businesses and medium enterprises:

1.   PC and Office Connectivity -- Essential to growing businesses
  regardless of industry, 3Com PC and Office Connectivity solution
  offers immediate increases in productivity, effectiveness and
  business performance. 3Com's leading combination of network
  interface cards, hubs, switches and modems deliver unmatched,
  end-to-end solutions for office networking. 3Com brands for PC &
  Office Connectivity include OfficeConnect, U.S. Robotics and
  Megahertz products for remote access, and OfficeConnect,
  Megahertz and EtherLink products for LAN connectivity.

2.   Accessing the Internet -- The universal acceptance of the
  Web-based technologies has driven the need for instant and
  increased network access from any location. 3Com's Universal
  Connect technology, combined with a portfolio of shared Internet
  access products, create high-speed, reliable solutions for SME
  environments. Powered by the simple-to-install-and-use designs,
  these products deliver low cost of ownership scenarios for
  conducting business over the Internet. 3Com brands for this
  segment include U.S. Robotics, OfficeConnect and Megahertz
  products for remote access and WAN, and OfficeConnect, EtherLink
  and Megahertz products for LAN connectivity.

3.   Building Your Intranet -- Corporate requirements for remote
  access continue to accelerate the acceptance of the Internet as a
  viable network infrastructure for SMEs and these corporate
  Intranets enable a broad range of mobile computing applications
  and the creation of virtual communities of employees. 3Com
  Intranet solutions allow customers to implement company Intranets
  now and prepare for Virtual Private Networks (VPNs) as the next
  step to improved operational effectiveness, heightened security
  and greater manageability of corporate resources. 3Com products
  feature resilient network links and redundant power supplies for
  reliable, standards-based networking. 3Com Intranet brands
  include OfficeConnect, SuperStack, Megahertz and U.S. Robotics
  products for remote access and WAN applications, and SuperStack,
  SuperStack Baseline, EtherLink and EtherLink server products for
  LAN connectivity.

4.   Extending to an Extranet -- Medium enterprises are realizing
  substantial cost savings and efficiencies in business-to-business
  transactions with suppliers and vendors over a secure Extranet.
  3Com brands include Megahertz, U.S. Robotics, OfficeConnect,
  SuperStack and NETBuilder products for remote access and WAN
  connectivity, and SuperStack, EtherLink and Megahertz products
  for LAN connectivity. 3Com Extranet solutions are integrated,
  standards-based systems that allow customers to conduct
  business-to-business communications that increase productivity
  and reduce capital costs. Through highly-secure Web-based
  technology, 3Com Extranet solutions make VPN set-up and
  administration simple while maintaining management and security
  controls necessary when operating an Extranet.

5.   Supporting Voice, Video and Data -- This SME application set will
  bring on the incredible efficiencies and manageability of a
  single converged voice, video and data network. 3Com's converged
  networking strategy includes the physical integration of the
  voice and data network into one unified pipe for transmission of
  voice and data and pervasive network applications that drive true
  convergence.


-0- New 3Com SME Solutions

3Com's SME organization today announced nine new products and solutions, each supports its SME strategy and one of its five solutions. These products include the following: -0-
--   OfficeConnect 56K(a) LAN Modem, an integrated 4-port hub and IP
  router supporting 56K/V.90 analog connections for small
  businesses
--   OfficeConnect Network Assistant CD-ROM, a highly graphical,
  step-by-step network set-up and troubleshooting guide for small
  businesses, shipping free with all OfficeConnect hubs and kits
--   OfficeConnect Dual Speed Hub 16, a 10/100 auto-sensing hub for
  small businesses migrating to higher networking speeds
--   European OfficeConnect Networking Kits, now available in the
  U.K., France, Germany, Italy and Spain
--   SuperStack II Switch 3300FX fiber Fast Ethernet switch and
  1000BASE-SX module for medium enterprises deploying Gigabit
  Ethernet and fiber LANs
--   SuperStack II Switch 610 and Switch 630, low-cost, medium
  enterprise workgroup switches
--   SuperStack II Dual Speed Hub 500 -- Hub 10 Cascade Stacking Kit,
  for migrating LANs from 10 Mbps to 100 Mbps


-0-

For a complete set of in-depth product fact sheets on the above new 3Com SME products, interested press can access 3Com's Pressbox at http://www.3Com.com/pressbox. About 3Com

3Com Corporation enables individuals and organizations worldwide to stay more connected by communicating and sharing information and resources anytime, anywhere. As one of the world's preeminent pre·em·i·nent or pre-em·i·nent  
adj.
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.



[Middle English, from Latin prae
 suppliers of data, voice and video communications technology Noun 1. communications technology - the activity of designing and constructing and maintaining communication systems
engineering, technology - the practical application of science to commerce or industry
, 3Com has delivered networking solutions to nearly 200 million customers worldwide. The company provides large enterprise, small and medium enterprise, carriers and network service providers, and consumers with comprehensive, innovative information access products and system solutions for building intelligent, reliable and high performance local and wide area networks. For further information, visit 3Com's World Wide Web site at http://www.3Com.com or the press site at http://www.3Com.com/pressbox.

Note to Editors: 3Com, OfficeConnect, SuperStack, Megahertz One million cycles per second. See MHz.

MegaHertz - (MHz) Millions of cycles per second. The unit of frequency used to measure the clock rate of modern digital logic, including microprocessors.
, EtherLink, U.S. Robotics (U.S. Robotics, Inc., Schaumburg, IL, www.usr.com) A modem manufacturer highly regarded for its quality products. The company manufactures its own chipsets (data pumps) and often leads with innovations. Its HST protocol was a high-speed, reliable protocol before V.  and NETBuilder are registered trademarks and Universal Connect is a trademark of 3Com Corporation. All other company and product names may be trademarks of the respective companies with which they are associated.

(a) 56Kbps technology refers to server download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  speeds only and requires compatible modems at server sites. All V.90 products are capable of 56kbps downloads; however, due to IC/FCC rules which restrict power output of service providers' modems, current download speeds are limited to 53 Kbps. Actual speeds may vary depending on line conditions. Uploads travel at speeds up to 31.2 Kbps. requires analog phone The original telephone technology, which converts air vibrations into an analogous electrical frequency. Unless a key telephone system, digital PBX or voice over IP (VoIP) is used, most homes and small offices still use analog phones, and the local loop is mostly analog.  line compatible with 56K technology. See www.3Com.com\56K for details.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 22, 1998
Words:1478
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