37% of Graphic Arts Firms (Printers and Trade Shops) Produce Some Sort of VDP Jobs In-House - Up From 28% One Year Ago - Variable Data Printing 2006.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c46528) has announced the addition of Variable Data Printing 2006: Growth and Changes in the Marketplace to their offering. This Industry Measure/TWGA special report examines the current state of variable-data printing (VDP VDP Variable Data Printing VDP Verband Deutscher Pfandbriefbanken VDP Variable Data Publishing VDP Video Display Processor VDP Van der Pol (equation) VDP Visual Descent Point VDP video datagram protocol ), drawing on the extensive 12-year TWGA printing and creative survey databases to provide historical trendlines on the perception of VDP as a sales opportunity and a business challenge, and whether these jobs are produced on a digital press, colour copier, or laser printer. The report also provides detailed data on the percentage of printers and creatives producing VDP, at what level of sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. , how quickly their use or production of these applications has been growing or declining, what technologies are being used to output these jobs, and the mix of transactional vs. commercial jobs produced by VDP printers. The report also looks at whether graphic arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving. firms are selling directly to marketers or through traditional creative agencies. Highlights: 37% of graphic arts firms (printers and trade shops) produce some sort of VDP jobs in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. -- up from 28% one year ago. 18% of digital printers say their volume of full-colour VDP jobs with 13+ fields has increased "a little" -- a FIVEFOLD fivefold Adjective 1. having five times as many or as much 2. composed of five parts Adverb by five times as many or as much Adj. 1. increase from one year ago. Commercial printers are almost twice as likely to say they are working primarily with marketers, rather than traditional creative agencies, than trade shops -- 51% vs. 29% Content Outline: Executive Summary Section 1: Introduction Section 2: Changing Perception of Variable Data Section 3: Growth in VDP Adoption Section 4: Change in Production Volume of Variable Data Print Section 5: Internal Sales and Production Mix Section 6: Creatives' Use of Variable Data Section 7: Publishers' Use of Variable Data Section 8: Conclusions and Forecast For more information visit http://www.researchandmarkets.com/reports/c46528 |
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