36th Annual Wharton Seminars for Business Journalists: Oct. 24-28, 2004; Topics Include Accounting, Corporate Governance, Financial Statements and Leadership.

APPLICATION DEADLINE EXTENDED TO OCT. 8


What:

Through intensive lectures and hands-on exercises, the Wharton
Seminars for Business Journalists, led by Wharton's most prominent
professors, help participants gain better understanding of key
business and economic issues. The program, now in its 36th year,
offers participants an opportunity to expand their knowledge, increase
their exposure to leading experts and broaden their perspectives in a
stimulating environment.

When:

Oct. 24-28, 2004

Where:

Classes are held in Wharton's state-of-the-art facility, Jon. M.
Huntsman Hall. Huntsman Hall is located at 38th and Walnut Streets in
Philadelphia, Pa. Lodging is available at The Inn at Penn, a 238-room,
full-service hotel located in the heart of the University of
Pennsylvania campus.

Key Take-Aways:

During this time of heightened scrutiny of accounting practices and
financial statements, a strong foundation in business and economic
knowledge is more important than ever for business journalists. At the
Wharton Seminars for Business Journalists, participants will:

    --  Learn the fundamentals of basic accounting principles;

    --  Discover how to dissect financial statements in greater depth
        to extract relevant data;

    --  Understand the intricacies of the stock market, the role of
        the Federal Reserve and their impact on the world economy;

    --  Gain an in-depth understanding of the fundamentals of
        corporate strategy including the role of leadership,
        leveraging resources and vision; and

    --  Interact with colleagues from some of the world's leading
        business news organizations.

Who:

In recent years, reporters have come from media outlets such as the
New York Times, BusinessWeek, The Financial Times, CNN, CNBC India,
Nikkei, Marketplace, Reuters, Bloomberg, Nightly Business Report,
Forbes, East African Standard, and The Washington Post.

Classes are taught by Wharton faculty members, including Jeremy
Siegel, Michael Useem, Olivia Mitchell and Barbara Kahn. Application
deadline extended to Oct. 8, 2004. Apply now at:
http://www.wharton.upenn.edu/media_room/journalists/application.html

For complete information, go to
http://www.wharton.upenn.edu/journalists or contact Joanne Spigonardo
at 215-573-8599 or [e-mail].