365 Media Partners with BizViz to Provide Business Publishers with Online Audience Analysis.Business Editors/High-Tech Writers SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Aug. 5, 2003 365 Media, the leading supplier of database publishing Using desktop publishing to produce reports of database contents. See desktop publishing. solutions for the business publishing industry, announced today that it has a technology and sales partnership with BizViz Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Analytics Inc., the online b2b visitor and reporting service. 365 Media's Solis is the leading online directory-publishing platform and supports dozens of leading online directories and buyer's guides. The solution will now offer its customers the option to include BizViz's InContext Report Suites, a toolset that enables publishers to generate detailed advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase reports that identify and profile WHO has been viewing online advertising. BizViz leverages new technology and a proprietary database to provide the advertiser with detail on qualified leads, thereby dramatically increasing the value and justification of the advertising spend. "BizViz is a very effective sales tool, and is a significant opportunity for publishers to provide tangible ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). to their advertisers and therefore justify increased expenditure," says John Tilly, 365 Media President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "365 Media is providing the print and online publishing platform to its customers, and feels it is very important to be able to offer a range of best-of-breed tools to enable the publisher to increase revenues and become more competitive in its market, BizViz is a significant part of that." The BizViz Advertising Report Suite lets the publisher sell the quality of its site's audience based on firmographics rather than just on the number of hits or ad views. The Advertiser Activity Report documents performance for each individual advertiser and includes viewership view·er·ship n. The people who watch a television program or motion picture: a largely male viewership. broken down by industry and revenue, as well as a listing of every organization that viewed a particular ad. Audience Profile summarizes a site's overall audience firmographics. Audience by Category profiles the audience for specific content areas. Risk Monitor ranks advertisers by performance based on the number of organizations that viewed their ad. "In any head-to-head between two similar titles for the same media buy, the title with the detailed justification always get the informed media buyer's money", continues Tilly. "365 Media's job to its customers is to provide the best services and support to gain that advantage". "365 Media and BizViz are ideal partners to deliver next-generation solutions to business publishers", commented Stephen Lee This article is about snooker player; for other people named Stephen Lee, see Stephen Lee (disambiguation). Stephen Lee (born 12 October 1974) is a professional snooker player from Trowbridge, Wiltshire, England, noted for his smooth cue action that some pundits regard as , BizViz's CEO. "BizViz, seamlessly integrated into 365 Media's platform, provides proof that publishers are delivering the right audience day in and day out Adv. 1. day in and day out - without respite; "he plays chess day in and day out" all the time ." About 365 Media, Inc. 365 Media (www.365media.com) develops and sells hosted database management, database marketing and database publishing systems to the publishing and marketing industries. The company is headquartered in San Mateo, CA. The company's system currently hosts over 500 different databases for customers such as PennWell Corporation, Crain Communications, DMG (Disk iMaGe) The file format used in the Macintosh for distributing Mac software. Mac install packages appear as a virtual disk drive on the Mac as if you had inserted a CD or floppy disk. , Hearst Publishing, Warren Communications and many others. About BizViz Internet Analytics, Inc. BizViz Internet Analytics (www.bizviz.com) provides b2b online audience identification, profiling and segmentation. The company's breakthrough research capability marries IP/company identification with firmographic data. This data is then presented in traditional readership-style reports for use in advertising sales. |
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