360i.com Wins Mpower Account and is Named the Interactive Agency of Record.Business Editors ATLANTA--(BUSINESS WIRE)--June 29, 2000 360i.com, Inc., a full-service, interactive advertising, marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency, announced today that it was selected by Mpower Communications Corporation, provider of integrated broadband communication services, as interactive agency of record. 360i.com will provide strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , email management, creative development, media planning and buying, and search engine management to Mpower. The national campaign, which launches Friday, July 7, will generate small business prospects for Mpower's consolidated broadband communication services. The campaign will leverage rich media, including a webfomercial, a series of online-exclusive digitally-streamed spots. "360i.com has a proven track record of providing ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for their clients. We selected 360i.com based on the strength of its teams and services as well as 360i.com's knowledge of the small business audience and our industry," stated Scott Hagedorn, vice president of advertising and business communications. Founded in 1996, Mpower Communications is a national provider of integrated broadband communications services. The company offers customized solutions for small- to mid-sized businesses including telephony, high-speed Internet See broadband. access and Web-based applications over existing telephone systems. Mpower provides bundles through its suite of Consolidated Broadband Services including Voice over SDSL See DSL. SDSL - Single-line Digital Subscriber Line . The platform uses two-way, high-speed SDSL technology that integrates Internet access See how to access the Internet. with multiple voice lines over the same copper loop. Mpower's corporate headquarters are in Rochester, NY, and its marketing team is based in Atlanta. The company is currently focusing its efforts on businesses in Atlanta, California, Chicago, South Florida, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. and Texas. 360i.com is a full-service, interactive marketing, advertising and public relations agency. Founded in 1998, the Atlanta-based agency provides companies a solution to building their business and brand via the Internet. With more than $30 million in annualized annualized Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared. client billings, the fully integrated marketing solution offers its clients a range of capabilities including: strategic planning; media planning and buying; creative development; promotional development; search engine management; audience tracking and analysis; and email management. The public relations arm provides interactive and traditional public relations functions including media and analyst relations; special event development; issue and crisis management; community relations; and internal communications. 360i.com's client base consists of Fortune 500 corporations to the leading entrepreneurial, Internet and web-based, start-up companies. For more information on 360i.com, refer to the web site at www.360i.com. |
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