360i Reveals Insights on TV's Integration of Emerging Media.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- New research from 360i examines how broadcast and cable television networks use emerging and social media on their web sites, highlighting the need for integrated emerging media marketing plans. 360i, a search-focused agency, analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. the web sites of 35 of the top TV networks, 35 of the top network television shows, and 35 of the top cable television shows over the course of Q1 2007 to understand how each site incorporates different elements of interactive and social media into their web sites. The results and analysis are incorporated in a full report entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Tuning into Emerging Media: How Broadcast and Cable TV Networks Use Blogs, the Mobile Web, Mashups and Other Media," revealing some key findings: * Among the top 35 TV networks, the four most commonly implemented media formats (Email Alerts, Blogs, Audio Podcasts, and Mobile) are utilized by at least 80% of the networks, with the most common media, Email Alerts, used by nearly all the networks. * The least commonly implemented media (Mashups, Virtual Worlds, Wikis See wiki. , Widgets/Gadgets, and Tagging) are utilized by 8% of the networks. * The short list of most frequently adopted media is fairly consistent between broadcast and cable shows; however, rates of adoption vary substantially. Moreover, there is no clear "winner," as cable adoption levels exceed the broadcast networks in some formats, but trail in others. * Among the least commonly used emerging media formats, cable and broadcast shows have identical adoption rates for some formats (Virtual Worlds and Wikis), while cable shows are the only adopters of other formats (Mashups and Widgets/Gadgets). The report also includes recommendations on how to incorporate emerging and social media into media & entertainment companies' online strategies, ensuring that each dynamic channel directly influences the other in an integrated media ecosystem The media ecosystem is a term used to describe the relationship between weblogs and traditional journalism. This relationship can be seen as an ecosystem. See also
360i's Media & Entertainment practice is dedicated to delivering customized online marketing solutions, helping clients in media and entertainment drive tune-in to improve ratings, increase site traffic to boost online revenue, monitor online buzz and develop long-term planning based on seasonal schedules, movie releases, and more. "Marketers typically run social media campaigns as separate entities, and often social networks, blogs, mobile marketing, and other channels are run by different people or groups. What's clear from these results that marketers must learn to connect the channels so that the sum is greater than each of its parts. When all the channels are connected, it will be easier for consumers to navigate (1) "Surfing the Web." To move from page to page on the Web. (2) To move through the menu structure in a software application. through the entire campaign and remain engaged with the brand," said David Berkowitz “Son of Sam” redirects here. For other uses, see Son of Sam (disambiguation). David Richard Berkowitz (born June 1 1953), also known as the .44 Caliber Killer and the Son of Sam, is an American serial killer. , 360i's Director of Emerging Media. For a free copy of the report, visit http://www.360i.com/white-papers.php. Media & entertainment clients interested in receiving a customized analysis can email search@360i.com. About 360i Using Search Informed Marketing(sm), 360i produces integrated digital marketing campaigns for large brand advertisers with a foundation in search marketing. Understanding and analyzing search behavior provides the insights to engage and attract 360i's clients' target audience. This allows 360i to implement the most effective campaigns across auction-based media and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . 360i also gleans insights from consumer search behavior to deliver Search Informed Media(SM) solutions, including display media on auction-based media networks and advanced off-site search engine optimization strategies across social and emerging media. 360i maintains a select group of premier clients such as NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. , MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel. The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable , Scripps Networks, Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, , and H&R Block, employing a combination of strategy, service and technology to ensure return on media investment. For more information, please visit www.360i.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion