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360i Partners with Channel Intelligence to Offer Comparison Shopping Engine Data Feed Technology in Online Retail Marketing Initiatives.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Search-focused agency 360i and Channel Intelligence, the leader in technology innovation for Web-initiated commerce, today announced a partnership to enhance 360i's retail search offerings with shopping feed integration. 360i will enhance its Strategic Retail Practice by providing access to Channel Intelligence's online shopping feed service SellCast(TM) for optimization optimization

Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics.
 and syndication of select 360i retail clients' product data feeds to comparison shopping engines.

Through SellCast(TM), 360i will augment aug·ment  
v. aug·ment·ed, aug·ment·ing, aug·ments

v.tr.
1. To make (something already developed or well under way) greater, as in size, extent, or quantity:
 its existing retail practice by offering merchants dynamic inclusion in shopping portals like Shopzilla.com, NexTag.com and Shopping.com as part of a multi-channel online marketing mix. Adding integration with more than 20 shopping feeds with Channel Intelligence expands 360i's Strategic Retail practice further, providing its clients with additional exposure to expand reach and increase conversions.

Using its trademarked Search Informed Marketing(SM) methodology, 360i analyzes user search behavior to craft and implement an integrated holistic Holistic
A practice of medicine that focuses on the whole patient, and addresses the social, emotional, and spiritual needs of a patient as well as their physical treatment.

Mentioned in: Aromatherapy, Stress Reduction, Traditional Chinese Medicine
 search marketing campaign spanning paid search and natural search optimization Search optimization may refer to:
  • Search algorithm
  • Search engine
  • Search engine optimization
. 360i augments its clients' campaigns using Search Informed Media(SM), spanning contextual marketing Delivering ads to users based on their preferences. Adware programs analyze a user's Web surfing habits to determine the type of merchandise they are likely to purchase. As a result of the analysis, "contextual ads" are made to pop up periodically. , display media, and emerging media such as mobile and video marketing, drawing on the insights gleaned from analyzing search behavior.

"SellCast(TM) was the natural choice for our online retail data platform, as it lets us deliver the industry-leading comparison shopping feed services that support our focus on measurable results for our retail clients," said Jonathan Ragals, Senior Vice President and General Manager of 360i. "We anticipate great benefits for our clients through the core expertise Channel Intelligence provides in supporting online retail sales."

Sales and Marketing Senior Vice President for Channel Intelligence Lanny Tucker comments, "360i brings deep retail experience with an excellent track record of campaign performance for their high-profile clients, and we are very excited to enhance their offerings with SellCast. We look forward to offering our industry-leading shopping engine data platform for their retail clients as part of the customized online marketing services 360i offers."

About Channel Intelligence

Based in Orlando, Florida The city of Orlando is a major city in central Florida and is the county seat of Orange County, Florida. According to the 2000 census, the city population was 185,951. A 2006 U.S. , Channel Intelligence (CI) is the leading provider of on-demand data solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI's patented optimization technology and data solutions currently facilitate over $130M in qualified sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s).  daily to retailers from shopping destination and manufacturer web sites resulting in over $3M sales a day. Channel Intelligence clients include nearly 200 of the world's best known retail and manufacturing brands such as Best Buy, Baby Universe, Belkin, Canon, Circuit City, DLink, eCost, Electronic Arts, eToys Direct, Fujifilm, HomeAnnex, HP Home and Home Office, ICE.com, LG Electronics, Northern Tool + Equipment, Olympus, Panasonic, PC Mall, Rooms To Go Rooms To Go Incorporated is a chain of furniture stores based in the South East and Puerto Rico. It is the top-selling furniture store in the US with more than 150 showrooms. In September 2005 Cindy Crawford launched the "Cindy Crawford Home" furniture line exclusively with Rooms to Go. , Target, Teleflora, The Stanley Works, Things Remembered and more. For more information, visit the company's website at www.channelintelligence.com.

About 360i

Using Search Informed Marketing(SM), 360i delivers customers online, leveraging insights on how users search online to produce comprehensive integrated digital marketing campaigns spanning both Search Engine Marketing and Search Informed Media(SM). Understanding and analyzing search behavior provides the insights to engage and attract 360i's clients' target audience, and then create and implement the most effective campaigns across paid search and natural search optimization. 360i also gleans insights from consumer search behavior to deliver Search Informed Media(SM) solutions, including display media and emerging media such as mobile search and RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. . 360i maintains a select group of premier clients such as Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, , Food Network and H&R Block, employing the most progressive and robust technology to manage, optimize and track campaigns across a broad spectrum of online media to ensure return on media investment. For more information, please visit www.360i.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 22, 2006
Words:612
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