360i Elected to AAAA Membership.
NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- 360i today announced that it has been elected as the first advertising agency with a foundation in search engine marketing to join the American Association of Advertising Agencies The American Association of Advertising Agencies (AAAA) is an American advertising trade association.
Founded in 1917, their website states that AAAA membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide. (AAAA AAAA American Association of Advertising Agencies
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All agencies elected to AAAA membership must pass through a rigorous application process, including a close examination of client references, financial integrity and industry reputation. AAAA member agencies are committed to promoting the valuable role advertising plays in creating brand loyalty, reducing consumer churn churn: see butter. , and improving advertisers' return on investment represented by advertising spending.
Established in 1998, 360i has emerged from a search engine marketing agency to a full-service Search Informed Marketing(SM) agency, analyzing consumer search behavior to craft and implement integrated campaigns across search engine marketing and search informed media such as display media and direct marketing.
As 360i continues to expand its scope of services, the company's ability to understand and interpret the full scope and scale of marketing initiatives will only be enhanced by membership in the AAAA and the benefits of access membership provides.
"Search marketing is not just about search engines anymore. Search is about providing valuable insights on how people are continually interacting with their brand in real time, and we are in a great position to be on the vanguard of this evolving paradigm," said Jonathan Ragals, Senior Vice President and General Manager of 360i. "We are excited to join the ranks of the prestigious agencies at the AAAA and hope to inject in·ject
1. To introduce a substance, such as a drug or vaccine, into a body part.
2. To treat by means of injection. some unique and complementary perspectives to the membership."
"We're pleased to have 360i join our roster of nearly 1,200 member agency offices," said Harley Griffiths, Senior Vice President, Agency Relations & Membership, AAAA. "360i is the kind of integrated, full-service marketing-communications agency that represents a growing number of our members."
Using Search Informed Marketing(SM), 360i delivers customers online, leveraging insights on how users search online to produce comprehensive integrated digital marketing campaigns spanning both Search Engine Marketing and Search Informed Media(SM). Understanding and analyzing search behavior provides the insights to engage and attract 360i's clients' target audience, and then create and implement the most effective campaigns across paid search and natural search optimization Search optimization may refer to:
About the AAAA
The AMERICAN ASSOCIATION of ADVERTISING AGENCIES is the national trade association of the advertising agency business. The 1,197 member agency offices it serves in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. employ 65,000 people, offer a wide range of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry's spokesman with government, media, and the public sector. For more information visit our Web site at www.aaaa.org.