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360i Elected to AAAA Membership.

NEW YORK -- 360i today announced that it has been elected as the first advertising agency with a foundation in search engine marketing to join the American Association of Advertising Agencies (AAAA), the national trade association of the advertising agency business.

All agencies elected to AAAA membership must pass through a rigorous application process, including a close examination of client references, financial integrity and industry reputation. AAAA member agencies are committed to promoting the valuable role advertising plays in creating brand loyalty, reducing consumer churn, and improving advertisers' return on investment represented by advertising spending.

Established in 1998, 360i has emerged from a search engine marketing agency to a full-service Search Informed Marketing(SM) agency, analyzing consumer search behavior to craft and implement integrated campaigns across search engine marketing and search informed media such as display media and direct marketing.

As 360i continues to expand its scope of services, the company's ability to understand and interpret the full scope and scale of marketing initiatives will only be enhanced by membership in the AAAA and the benefits of access membership provides.

"Search marketing is not just about search engines anymore. Search is about providing valuable insights on how people are continually interacting with their brand in real time, and we are in a great position to be on the vanguard of this evolving paradigm," said Jonathan Ragals, Senior Vice President and General Manager of 360i. "We are excited to join the ranks of the prestigious agencies at the AAAA and hope to inject some unique and complementary perspectives to the membership."

"We're pleased to have 360i join our roster of nearly 1,200 member agency offices," said Harley Griffiths, Senior Vice President, Agency Relations & Membership, AAAA. "360i is the kind of integrated, full-service marketing-communications agency that represents a growing number of our members."

About 360i

Using Search Informed Marketing(SM), 360i delivers customers online, leveraging insights on how users search online to produce comprehensive integrated digital marketing campaigns spanning both Search Engine Marketing and Search Informed Media(SM). Understanding and analyzing search behavior provides the insights to engage and attract 360i's clients' target audience, and then create and implement the most effective campaigns across paid search and natural search optimization. 360i also gleans insights from consumer search behavior to deliver Search Informed Media(SM) solutions, including display media and emerging media such as mobile search and RSS. 360i maintains a select group of premier clients such as Office Depot, Food Network and H&R Block, employing the most progressive and robust technology to manage, optimize and track campaigns across a broad spectrum of online media to ensure return on media investment. For more information, please visit www.360i.com.

About the AAAA

The AMERICAN ASSOCIATION of ADVERTISING AGENCIES is the national trade association of the advertising agency business. The 1,197 member agency offices it serves in the United States employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry's spokesman with government, media, and the public sector. For more information visit our Web site at www.aaaa.org.
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Publication:Business Wire
Date:May 2, 2006
Words:531
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