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360i Chief Strategist to Host Roundtables at Shop.org.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- 360i LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a leading full service performance marketing firm, announced today that Dave Williams Dave Williams may refer to:
  • Dave Williams (musician), the former singer for the band Drowning Pool
  • Dave "Tiger" Williams, a former National NHL player
  • Dave Williams (American football), a former NFL player
, Chief Strategist of 360i, will host two Retailer Roundtables at the upcoming Shop.org Annual Summit in Las Vegas, NV.

Shop.org Retailer Roundtables provide an open, informal environment for top-notch information-sharing between retailers. Facilitated by retail industry veterans and experts such as Mr. Williams, the roundtables address the most pressing online retail issues that online and multi-channel retailers face today.

An industry veteran, Mr. Williams will discuss paid search challenges in the first roundtable on Tuesday, September 13 at 4:40 PM, covering placement decisions and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  maximization. The second roundtable discussion, to be held on Wednesday, September 14 at 4:00, will discuss Search Engine Optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden  (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ) challenges, covering site architecture, link building and content management issues.

More information about the conference can be found at http://www.shop.org/summit/summit05/. 360i will also be exhibiting at the Summit.

360i provides marketers with the services and technology they need to achieve measurable results from online marketing campaigns. The company's full service integrated approach uniquely positions 360i as a single-source for all search marketing. Services include natural search, paid inclusion and paid placement using industry leading technology from SearchIgnite, 360i's proprietary bid management and portfolio optimization system. Leveraging its status as a Yahoo! Search Submit Ambassador and Google AdWords Qualified Company, 360i can provide its clients -- spanning Fortune 500 marketers and major Internet brands -- a rich set of services with accompanying technology to help achieve exceptional return on investment. 360i augments its search capabilities with lead generation and contextual marketing solutions. For more information on 360i, please visit www.360i.com.
COPYRIGHT 2005 Business Wire
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 12, 2005
Words:279
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