360 Group Selects Business Objects for Extranet Marketing Intelligence.Business Editors & High-Tech Writers SAN RAFAEL San Rafael (săn rəfĕl`), residential city (1990 pop. 48,404), seat of Marin co., W Calif., a suburb of San Francisco on the northern shore of San Francisco Bay; inc. 1913. , Calif.--(BUSINESS WIRE)--March 7, 2000 360 Group, a leading direct marketing company based in San Rafael, Calif., today announced it has agreed to become a Channel Partner of Business Objects (Nasdaq:BOBJ BOBJ Business Objects SA ), the world's leading provider of e-business intelligence (e-BI) solutions. "Since we build and maintain custom marketing databases for our clients, we will be reselling Business Objects to provide them with the ability to access their own database directly for queries, ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode. reporting, analysis and list pulls," says Ted Shuel, chief executive officer and president of 360 Group. "After researching competitive options to provide our clients with data access, we determined that Business Objects is our 'tool of choice.'" As a Channel Partner of Business Objects, 360 Group plans to bolster extranet services to their clients with WebIntelligence(R), the Business Objects thin-client tool for query, reporting and analysis. 360 Group's full range of services include strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , targeted media and list planning and buying, creative and production services, response management, customer database development and management, and analytic services. Current clients include BabyCenter, Barclays Global Investors Barclays Global Investors is a subsidiary of British-based Barclays Bank which is in the investment management industry. It is the largest corporate money manager in the world, with over £936 billion (US$1.77 trillion) under management as of March 2006[1]. , Kinko's, Inc., Levi Strauss
Levi Strauss, born Löb Strauß & Co., The North Face, Peet's Coffee and Tea, University of Phoenix, SCORE! and Wells Fargo Bank. For more information, visit the firm's Web site at www.360Group.com. Note to Editors: Web Intelligence is a registered trademark of Business Objects SA. |
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