360 Group Selected as Direct Marketing Agency for BabyCenter.com.SAN RAFAEL San Rafael (săn rəfĕl`), residential city (1990 pop. 48,404), seat of Marin co., W Calif., a suburb of San Francisco on the northern shore of San Francisco Bay; inc. 1913. , Calif.--(BUSINESS WIRE)--July 29, 1999-- 360 Group announced today it was selected as the direct marketing agency for BabyCenter, Inc., a leading Internet information and commerce company serving new and expectant parents and a wholly-owned subsidiary of eToys, Inc. (Nasdaq:ETYS). 360 Group will implement a comprehensive direct marketing campaign to heighten awareness of BabyCenter's store and information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. , drive traffic to its Web site, and increase its registered user base and sales at its baby store. "As customers increase their demand for e-commerce options and to obtain information over the Internet, clients such as BabyCenter will need a strategic marketing partner like 360 Group to reach this growing audience," said Carolyn Goodman Carolyn Elizabeth Drucker Goodman (October 6 1915 – August 17 2007) was a clinical psychologist who became a prominent civil rights advocate after her son, Andrew and two other civil rights workers were murdered by the Ku Klux Klan in Neshoba County, Mississippi in 1964 , vice president of 360 Group. "We will use our strategic expertise, data intelligence and creative resources to help BabyCenter.com reach their audience; and enhance their position as the premier product provider and information resource for expectant and new parents." "As a fast growing Web content and commerce company, BabyCenter looked for a direct marketing agency with database capabilities to target our users effectively to help build our Internet audience and sales," said Greg Goff, BabyCenter's vice president of marketing. About BabyCenter San Francisco-based BabyCenter is a leading Internet information and commerce company serving the $18 billion baby products market. The company produces BabyCenter.com, the Web's most complete information source on preconception pre·con·cep·tion n. An opinion or conception formed in advance of adequate knowledge or experience, especially a prejudice or bias. Noun 1. , pregnancy, and baby, and operates the BabyCenter Store, an online store offering thousands of baby products and supplies. BabyCenter also creates pre/postnatal health education resources for health organizations. Founded in 1997, the company has grown to be the most recognized online community for new and expectant parents. BabyCenter is a wholly-owned subsidiary of eToys, Inc. About 360 Group 360 Group is a direct marketing company with headquarters in San Rafael, Calif., and regional offices in Newport Beach Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , Calif. and Aurora, Colo. 360 Group's full range of services include strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , custom database development and management, analytic services, creative and production services, media and list planning and buying, targeted mass e-mail, response management, data processing data processing or information processing, operations (e.g., handling, merging, sorting, and computing) performed upon data in accordance with strictly defined procedures, such as recording and summarizing the financial transactions of a , data entry, sweepstakes management, and custom fulfillment. Current clients include Levi Strauss
Levi Strauss, born Löb Strauß & Co., Taylor Made Golf Company, Inc., Wells Fargo Bank, Kinko's, Inc., University of Phoenix, The North Face, Red Wing Shoe Co., and Peet's Coffee & Teas. |
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