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360 Group Announces Senior Management Appointments.


Business Editors

SAN RAFAEL San Rafael (săn rəfĕl`), residential city (1990 pop. 48,404), seat of Marin co., W Calif., a suburb of San Francisco on the northern shore of San Francisco Bay; inc. 1913. , Calif.--(BUSINESS WIRE)--Nov. 6, 2002

360 Group, a full service direct marketing company based in San Rafael, Calif., today announced the appointment of Scott Waltz as vice president client services and Andrew Chang, director analytic services.

Waltz joins 360 Group from AllBusiness, a San Francisco-based small business internet company, where he served as executive vice president and chief marketing officer. In this position, Waltz helped the company grow into a successful small business resource to more than 2 million entrepreneurs nationwide. He was also the executive lead for marketing, product planning Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. See also
  • Market requirement
  • Product management
  • Product Manager
, customer care, and corporate and business development.

Prior to this Waltz was vice president client services with Miller/Huber Relationship Marketing, a leading business-to-business and technology marketing firm in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  where he directed major accounts including British Airways British Airways
 in full British Airways PLC

International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines.
, Cisco, Oracle and Gateway. Earlier he was the founding vice president, marketing of C/NET in San Francisco and held a number of management positions with major advertising agencies including BBDO BBDO Batten, Barton, Durstine & Osborn
BBDO Bringing Biogeographic Data Online
, Anderson & Lembke and NW Ayer.

Waltz earned a bachelor of science Noun 1. Bachelor of Science - a bachelor's degree in science
BS, SB

bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies
 degree in marketing from San Jose San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
 State University. He resides in Mill Valley.

Chang joined 360 Group from Providian Financial in San Francisco where he served most recently as vice president, market management. In this position he was responsible for all analytical work for new account acquisition. This included statistical response modeling, test analysis, decision support, hardware evaluation and vendor management.

Chang began his eight-year association with Providian Financial as a marketing analyst in which his database acumen yielded substantial increases in the growth rate of credit card outstandings. In progressing through several more management positions with increasing responsibilities, he also served as director, portfolio retention with responsibilities for the development of programs to counteract balance and account attrition; and vice president, e-commerce marketing involved in new customer acquisition marketing efforts and new product development.

Chang earned a bachelor of science degree in mathematical and computational sciences from Stanford University. He resides in San Francisco.

360 Group is a full service direct marketing company that develops and executes programs for business-to-business and business-to-consumer clients. The company's range of services includes strategic planning, targeted media and list planning and buying, creative and production services, response management, custom database development and management, and analytic services. Current clients include Cricket Communications, Chela che·la  
n. pl. che·lae
A pincerlike claw of a crustacean or arachnid, such as a lobster, crab, or scorpion.



[New Latin ch
 Financial, Peet's Coffee and Tea, Score! Educational Centers SCORE! Educational Centers (commonly SCORE!), owned by Kaplan, Inc., which is a subsidiary of the Washington Post Company, is a United States provider of customized supplementary computer-based education and one-on-one tutoring services for children in kindergarten through , Universal Studios Hollywood, and Wells Fargo Bank. For more information, visit the firm's Web site at www.360Group.com.
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Publication:Business Wire
Date:Nov 6, 2002
Words:413
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