34th Street Partnership's booth a design winner.The 34th Street Partnership, a business improvement district in Midtown mid·town n. A central portion of a city, between uptown and downtown. midtown Noun US & Canad the centre of a town Manhattan, has received a Bronze 2006 Industrial Design Excellence Award (IDEA) for its custom-designed outdoor tourist information tourist information - Information in an on-line display that is not immediately useful, but contributes to a viewer's gestalt of what's going on with the software or hardware behind it. carts. The brainchild of the Partnership's in-house director of industrial design, Ignacio Ciocchini, the carts are among the Partnership's newest streetscape street·scape n. 1. An artistic representation of a street. 2. Surroundings composed of streets: the urban streetscape. innovations. In presenting its annual IDEAs, sponsored by the Industrial Design Society of America (IDSA IDSA Infectious Diseases Society of America IDSA Industrial Designers Society of America IDSA Interactive Digital Software Association IDSA Institute for Defense Studies and Analyses (India) IDSA International Dark Sky Association ) and BusinessWeek, the carts were cited as, "whimsical and friendly ... bringing the bookstore aesthetic to the street." The information carts blend two architecturally distinctive areas: the brochure display towers and the information officer's greeting counter. Translucent canopies cover both elements of the carts, thereby protecting both man and materials. The carts rest on large pneumatic wheels on casters casters the small rubber wheels on surgical trolleys, patient stretchers, mobile equipment. conductive casters the casters are impregnated with carbon to facilitate the dispersal of static electricity from equipment. , making them mobile and easy to store. The Partnership places the carts at three locations daily: Empire State Building, at the main entrance on Fifth Avenue; Greeley Square, 33rd Street and Avenue of the Americas; and Herald Center, Broadway at 34th Street. An additional cart can be found in Bryant Park Bryant Park is a 9.603 acre (39,000 m²) public park located in the New York City borough of Manhattan. It is bounded by Fifth Avenue, Sixth Avenue, 40th Street and 42nd Street in Midtown Manhattan.[1] The central building of the New York Public Library is in the park. on the corner of 42nd Street and Avnue of the Americas. (The Partnership's team has a dual role in managing Bryant Park). "The outdoor information carts combine form and function," said Partnership president Daniel A. Biederman. "They are the product of years of careful preparation by our management team." |
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