34 Clients Agree: M:Metrics Data is the Currency of the Mobile Market.SEATTLE -- Measurement firm signs 25 new clients, including: AMP'd Mobile Amp'd Mobile was a mobile phone service launched in the United States in late 2005. The company was a Mobile Virtual Network Operator and operated on the Verizon Wireless CDMA EV-DO network. Its primary non-Venture Capital investors were MTV Networks and Universal Music Group. , Warner Music Group Warner Music Group (WMG) is one of the four major record labels. Warner Music Group also has a publishing arm, Warner/Chappell Music, which dates back to 1929, when Jack Warner, president of Warner Bros. Pictures Inc. , RealNetworks, Square Enix, Glu Mobile Glu Mobile is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and the Ancient Empires franchise, and titles based on major brands from Atari, Harrah's, Hasbro, Microsoft, PlayFirst, PopCap Games, , Motricity, Crown Castle, Openwave, The Weather Channel, TCS (Transportation Control System) A widely used integrated information system for railroad transportation developed by the Missouri Pacific Railroad Company in the late 1960s and early 1970s. It was later implemented by Union Pacific when the companies merged. , Konami and Nellymoser M:Metrics, the authority on the consumption of mobile content and applications, today announced that it has added more than 20 new clients to its roster, which now exceeds 34 companies. "It's been an incredible year for M:Metrics," said Will Hodgman The Hon. William Edward Felix Hodgman (born 20 April 1969, Hobart), is an Australian politician, and is the leader of the opposition Liberal Party in Tasmania. Hodgman entered parliament at the 2002 election in the electorate of Franklin and was elected to role of deputy , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Since our launch in March, we have made giant strides, having accomplished our goal to create the measurement standard for the mobile content industry. It's a tremendous testament to our product and team that M:Metrics has attracted such an enviable client list. In a relatively short amount of time, our data has become the currency of the mobile market." M:Metrics measures the consumption of mobile content and applications and benchmarks the performance of carriers, device manufacturers, platform providers and publishers using a multi-dimensional methodology that includes the largest monthly survey of mobile subscribers. MobiLens, the M:Metrics syndicated data service, gives M:Metrics clients unmatched visibility to the audience for mobile content, providing detailed insights to consumption by demographic, device, platform, publisher and carrier. M:Metrics MobiLens' intuitive, dynamic self-serve Web interface makes M:Metrics data actionable for users, who can create instant, custom reports. Over the past three months, leading carriers, MVNOs, device OEMs and mobile content companies have signed up M:Metrics MobiLens syndicated data service. Recent new clients include: AMP'd Mobile, Warner Music Group, RealNetworks, Square Enix, Glu Mobile, Motricity, Crown Castle, Openwave, The Weather Channel, TCS, Konami and Nellymoser. "Within 24 hours of activating our subscription, the M:Metrics data has proved to be tremendously beneficial in the formulation of our production and distribution strategy," Joe Morris, executive director, mobile content for Konami noted. "We are extremely excited about partnering with M:Metrics, as it has, in such a short period of time, proven to be a powerful tool." Derrick Morton, general manager, mobile for RealNetworks agrees. "Partnering with M:Metrics has already provided valuable insight into the mobile casual games opportunity," said Morton. "Its syndicated data service provides a much needed view into the habits of mobile consumers." About M:Metrics M:Metrics is the mobile industry authority on the measurement of the consumption, availability and feasibility of mobile content and applications. M:Metrics' monthly syndicated data services benchmark the performance of carriers, handset OEMs, platform vendors and content providers, empowering decision makers with highly granular, verifiable measures of subscriber consumption, content availability and pricing and handset capabilities. M:Metrics, Inc. is a private, venture-funded corporation headquartered in Seattle, Washington  This page is protected from moves until disputes have been resolved on the .The reason for its protection is listed on the protection policy page. with offices in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation). The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] . Editor's Note M:Metrics analysts will be in attendance at CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless IT and Entertainment, and will be available for comment during the show. Please contact Jaimee Minney at 206-390-6637 to reach an analyst or to access M:Metrics mobile content consumption data while at the show. |
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