32Red Snaps up Bookies in Time for World Cup.LONDON, England -- UK Casino and Poker poker, card game, believed to have originated in Asia and first played in the United States in the 19th cent. A traditional cutthroat gambling game at first, it is now also an internationally popular social pastime. Operator 32Red Plc (www.32Red.com) today announced the acquisition of Bet Direct (www.BetDirect.net) from Sportech Plc, for a total of GBP GBP In currencies, this is the abbreviation for the British Pound. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 11 million plus account liabilities. Bet Direct is one of the largest independent telephone and internet betting businesses in the UK, offering telephone, internet, interactive TV and mobile sports betting Sports betting is the general activity of predicting sports results by making a wager on the outcome of a sporting event. Perhaps more so than other forms of gambling, the legality and general acceptance of sports betting varies from nation to nation. , as well as online casino Online casinos, also known as virtual casinos or internet casinos, are online versions of traditional ("brick and mortar") casinos. Online casinos enable gamblers to play and wager on casino games through the Internet. , poker and fixed odds games. The buy-out buy·out also buy-out n. 1. The purchase of the entire holdings or interests of an owner or investor. 2. The purchase of a company or business: of the Liverpool based firm brings with it a strong database of customers, as well as excellent infrastructure, notably employees, software and content feeds. Ed Ware, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of 32Red Plc, commented: "The acquisition of Bet Direct fits the strategic objectives of 32Red extremely well providing a much enlarged customer database and the ability to offer the full portfolio of betting and gaming products through a variety of distribution channels. Our combined UK focus has enabled both management teams to identify areas of marketing cross-over, area for review and customer recruitment and retention opportunities." "We welcome the staff and management of Bet Direct to the Group and look forward to an exciting period of growth and development." This latest news from 32Red comes on the back of their float in September 2005 on to the London Stock Exchange's Alternative Investment Market (AIM) as well as the announcement in April of this year that 32Red.com will be the official club sponsors of Aston Villa Football Club for the 2006/07 and 2007/08 seasons. Notes to Editors 32Red (www.32Red.com) is an award-winning online casino and poker operator licensed, regulated and based in Gibraltar. For the past 3 years 32Red has been awarded 'Best Casino' by Watchdog and Player Advocate site Casinomeister. The Company attracts players from around the world but has a predominantly pre·dom·i·nant adj. 1. Having greatest ascendancy, importance, influence, authority, or force. See Synonyms at dominant. 2. UK player base, with 83% of customers at www.32Red.com and www.32RedPoker.com registered as coming from the UK & Ireland. On 23rd September 2005 the Company listed on the London Stock Exchange's Alternative Investment Market. |
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