313 Digital Presents: The Auto Advertiser & The Auto Shopper: Creating the Best Experience for Each - August 17, 2006 - 5:30 at The Baldwin Theatre in Royal Oak.ROYAL OAK, Mich. -- 3rd Party automotive research sites are constantly challenged with creating the most intuitive and informative user experience for their customers. But they also must cater to the needs of their advertisers - their primary source of income - to ensure that they are obtaining the most favorable positioning Noun 1. favorable position - the quality of being at a competitive advantage favourable position, superiority advantage, vantage - the quality of having a superior or more favorable position; "the experience gave him the advantage over me" and prime opportunity to communicate their message to site visitors. So there is a constant tug from each side - the advertisers are trying to create the best design, placement which will have the most impact on consumers while the consumer is looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. information, opinions and data that do not seem to be biased by the advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase . Dennis Galbraith, Senior Director of Digital Marketing for J.D. Power, will moderate a panel that will look at the dynamics of these issues. The panel consists of several executive-level professionals from automotive shopping destinations (sites), as well as an advertising representative from Ford Motor Company. Panelists include: Mitch Lowe - CEO, Jumpstart Automotive Media Robin Cooper - VP, Advertising and Business Development, KBB.com Jennifer Dulski - General Manager, Yahoo! Autos Chip Perry - CEO, Autotrader.com Scott Kelly - Digital Marketing Manager, Ford Motor Company 313 Digital is a new organization that champions the development, education, and recognition of digital media as part of the marketing mix, and was formed to create a new networking environment for those involved in digital media in the Metro Detroit The Detroit metropolitan area, often referred to as Metro Detroit, is the metropolitan area located in southeastern Michigan, centered on the city of Detroit. As the home of the "Big Three" American automakers (General Motors, Ford, and Chrysler), it is the world's area. The organization focuses on the latest developments in such areas as digital media, search engines, wireless, broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). video, gaming, podcasting Recording a non-music audio broadcast (news, sports, discussion, etc.) in the MP3 format for playback in a digital music player. See podcast. , ad serving and much more. Speakers from around the country are invited to speak about these state-of-the-art media. (To Join: www.313digital.org) Doors open at 5:00; Program begins at 5:30. Free to members and $40 to non-members. Directions to the Baldwin Theatre are at www.stagecrafters.org. Parking is available across the street. RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations. to Michelle Maguire at mmaguire@hfmus.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion