313 Digital: ``The Automotive Shopper & the Automotive Advertiser: Creating the Best Experience for Each'' Now Available Free Online to Download & Watch.ROYAL OAK, Mich. -- Area automotive media decision makers from Ford (Scott M. Kelley, Digital Marketing Manager), Kelley Blue Book (Robin Cooper, Vice President, Advertising and Business Development), Yahoo! (Jennifer Dulski, General Manager, Yahoo! Autos), Autotrader (Chip Perry, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Autotrader.com), and Jumpstart Automotive (Mitch Lowe, CEO, Jumpstart Automotive) were part of a panel on August 17th at the Baldwin Theatre in Royal Oak, moderated by Dennis Galbraith, the Senior Director of Marketing for J.D. Power & Associates. The focus of the panel was how to balance the needs of publishers and shoppers in the automotive online space. "The event was a great success for the Detroit digital marketplace," said Joe Kyriakoza, president of 313 Digital. "We were pleased with the content and the panelists exhibited their leadership in the online automotive arena." The event was put together by 313 Digital, Metro Detroit's Premier Digital Organization that champions and aggressively leads the charge to further the development, education, and recognition of digital media as part of the marketing mix. 313 Digital also creates a communal source for those involved or interested in areas of digital media and marketing. Complete digital production of the event was handled by podcasting Recording a non-music audio broadcast (news, sports, discussion, etc.) in the MP3 format for playback in a digital music player. See podcast. and online media creation experts Portage Portage (1, 2 pôr`təj; 3 pôr`tĭj). 1 Town (1990 pop. 29,060), Porter co., NW Ind., a suburb of Gary, on Lake Michigan; inc. 1959. Media Solutions, who have been podcasting events professionally for over a year for a variety of organizations. They have made the event available in either click-to-watch on the media page, as a download for your iPod or Video iPod A common name for the first iPod that supported video, introduced in late 2005. Also called the 5th Generation iPod (5G iPod). Apple refers to Video iPods as simply "iPod." See iPod. , Audio-only mp3, or Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows. . As an added bonus, you can subscribe for free to the 313 Digital podcast (iPOD broadCAST) An audio broadcast that has been converted to an MP3 file or other audio file format for playback in a digital music player or computer. The "pod" in podcast was coined from "iPod," the predominant portable, digital music player, and although podcasts are channel on the media center page through iTunes (or a podcast receiver of your choice) to get previous and future content produced by the organization automatically delivered to you when it becomes available. To watch online, download your own copy of the event, or sign up to get the podcast, go to http://www.portagemedia.com/313digital More about 313 Digital can be found at http://www.313digital.org More about Portage Media Solutions can be found at http://www.portagemedia.com For more information please contact Joey Joey after Joseph Grimaldi, famous 19th-century clown. [Am. Hist.: Espy, 45] See : Clowns Silvian at 248-624-2400 x1323 or e-mail him at jsilvian@psicontactcenter.com. |
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