300 Million HDDs to Ship in 2004: TrendFOCUS Study.Business Editors/High-Tech Writers LOS ALTOS Los Altos (lôs ăl`tōs, lŏs), residential city (1990 pop. 26,303), Santa Clara co., W Calif.; inc. 1952. There is diversified light manufacturing. , Calif.--(BUSINESS WIRE)--Feb. 5, 2004 TrendFOCUS, Inc., the leading analysis firm in the HDD (Hard Disk Drive) See hard disk and HDD caddy. HDD - hard disk drive industry, today release its 2004 HDD forecast, calling for unit shipments to approach 300 million units. 2003 industry revenue reached $22 billion, up 9% from 2002 with accompanying shipments of 261.4 million units, up 19%. Complete HDD industry analysis can be found in the company's Storage Demand Analysis System, at www.trendfocus.com. "Not only did the HDD industry bounce back strongly in 2003, but the demand environment will be exceptional through 2007," stated John Donovan, Vice President of TrendFOCUS. "The PC and server business picked up in the second half of 2003, and will remain solid through 2004. However, the excitement around usage of HDDs in consumer electronics has created an industry buzz not seen in years. "2004 revenue will rise, and unit shipments should approach 300 million," added Donovan. "PC sales will grow again this year, and CE demand for hard drives will increase 70%. Longer-term, there are no competitive threats to the HDD, so burgeoning demand from the CE market underpins our positive market outlook." Technology advances and market changes will sustain the vibrant HDD industry. In 2004, perpendicular recording A method of digital recording on a magnetic disk in which the bits are in a vertical arrangement instead of horizontal in order to take up less space. Also called "vertical recording," perpendicular recording is expected to materialize with areal densities exceeding 200 gigabits per technology will appear, launching another wave of innovation and capital expansion. Interfaces such as serial-attached SCSI SCSI in full Small Computer System Interface Once common standard for connecting peripheral devices (disks, modems, printers, etc.) to small and medium-sized computers. SCSI has given way to faster standards, such as Firewire and USB. (SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. ) and serial-ATA (SATA (Serial ATA) A serial version of the ATA (IDE) interface, which has been the de facto standard hard disk interface for desktop PCs for more than two decades. The original Parallel ATA (PATA) interface was launched in 1986. ) will disrupt markets and create competitive opportunities. 1" and smaller HDDs will propel the industry into markets such as digital music players, PDAs, and other handheld devices. By 2007, more than 25% of industry revenue will come from the CE markets, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. TrendFOCUS. Seagate Technology and Maxtor remained unit leaders, although Western Digital jumped into the #3 slot. Competitive positioning will be fierce in the future. Toshiba and Fujitsu are challenging with aggressive small form factor strategies. Cornice cornice (kôr`nĭs), molded or decorated projection that forms the crowning feature at the top of a building wall or other architectural element; specifically, the uppermost of the three principal members of the classic entablature, hence by and GS Magicstor have exploded on the 1" HDD scene, and are driving product availability and forging new, exciting opportunities. Market shares for 2003 are contrasted with 2002:
2003 2002
Seagate Technology 28.9% 29.5%
Maxtor 21.2% 23.4%
Western Digital 17.2% 14.3%
Hitachi GST 16.5% 16.8%
Toshiba 5.8% 5.0%
Fujitsu 4.4% 3.9%
Samsung 5.7% 5.4%
Others 0.5% 0.1%
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