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30 Second Software Announces 'Digby,' a Mobile Commerce Service for Blackberry Users.


Thousands of Products Available from Major Name-Brand Retailers, Including FTD FTD Financial Times Deutschland (German sister newspaper of the Financial Times)
FTD Frontotemporal Dementia
FTD Fitted
FTD Federal Tax Deposit
FTD Flight Training Device
FTD Fastest Time of the Day
 Flowers and Godiva Chocolatier choc·o·la·tier  
n.
1. One who makes or sells chocolate.

2. A place where chocolate is made or sold.



[French, from chocolat, chocolate, from Spanish chocolate
 

AUSTIN, Texas -- Reissuing release for release dated January 24, 2007 to add ticker symbol Ticker Symbol

An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors
 for searching purposes.

The release reads:

30 SECOND SOFTWARE ANNOUNCES 'DIGBY,' A MOBILE COMMERCE SERVICE FOR BLACKBERRY blackberry, name for several species of thorny plants of the genus Rubus of the family Rosaceae (rose family). See bramble.
blackberry
 USERS

Thousands of Products Available from Major Name-Brand Retailers, Including FTD Flowers and Godiva Chocolatier

30 Second Software, Inc., an innovator in mobile commerce technology and services, today announced "Digby," an electronic commerce service that radically simplifies the buying experience by combining rich content from name-brand retailers with an intuitive shopping process that is optimized for mobile devices. Available first on BlackBerry[R] handsets from Research In Motion (RIM) (Nasdaq: RIMM (Rambus Inline Memory Module) See RDRAM. See also RIM. ) (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
: RIM), Digby is a free service available to mobile users.

"Mobile devices have become an integral part of everyday life, with features such as cameras, calendars, address books and wireless access to email and the Internet. Users however, are continuing to look for more mobile services," said Dave Sikora, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of 30 Second Software. "With Digby, we have created a shopping service that offers an effortless ef·fort·less  
adj.
Calling for, requiring, or showing little or no effort. See Synonyms at easy.



effort·less·ly adv.
 yet rich buying experience on BlackBerry handsets, enabling users to easily buy products for themselves and others while they are mobile."

Digby's product catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  was developed in association with its retail partners to deliver an e-commerce platform optimized for mobile devices. Current strategic partners include FTD Flowers, Godiva Chocolatier, Vermont Teddy Bears and Capalbo's Giftbaskets with new retailers expected to join Digby on a regular basis. The Digby catalog is updated daily to both ensure freshness of product content and enable merchant specific promotions of certain products.

"BlackBerry users recognize the productivity and convenience that comes with mobile connectivity," said Jeff McDowell, Vice President, Global Alliances of Research In Motion. "Digby is an exciting mobile commerce service offering that enables BlackBerry users to more easily buy popular products directly through their handsets."

"Godiva Chocolatier is a leader in the premium chocolate category and an e-commerce pioneer. We believe the mobile marketplace is an exciting opportunity that is a natural extension to our e-commerce marketing strategy," said Gene Dunkin, President of Godiva Chocolatier. "We are thrilled to be a part of this innovative service offering for the BlackBerry, and look forward to working with 30 Second Software to deliver our selection of indulgent in·dul·gent  
adj.
Showing, characterized by, or given to indulgence; lenient.



in·dulgent·ly adv.
 chocolates and exceptional customer service to the rapidly growing population of BlackBerry users."

"The market is ripe for e-commerce to explode (1) To break down an assembly into its component pieces. Contrast with implode.

(2) To decompress data back to its original form.
 on mobile devices," said Ian Gilliot, Managing Director, IGR IGR

insect growth regulator.
 Research, "but merchants have been challenged on how to deliver an experience as rich as the desktop to these devices. Applications such as Digby bridge that gap by delivering the type of rich content that users demand. To BlackBerry users, their devices are essential lifestyle convenience tools which contain all of their personal and professional information. Digby is a service that leverages this lifestyle information to enable BlackBerry users to be more productive."

About Digby

Digby provides users a friendly graphical interface See GUI.  from which they can browse thousands of products from name-brand retailers, some of which are stored locally and others that can be found through an innovative product search feature. The Digby Marketplace is open 7 days a week, 24 hours a day, with a catalog that is updated on a daily basis to keep content fresh and promote special products offered by merchant partners.

Digby offers users:

* Powerful search capabilities

* Easy to navigate graphical interface

* Rich content including full product descriptions and images of all products

* Mobile shopping cart with support for multiple products and vendors in a single order

* Calendar and address book integration including reminders for special events

* Secure transactions and password protected buying

* Ability to preserve the vendor relationships by ordering with their own account details

"Digby is a ground-breaking offering for mobile users looking to get the most out of their BlackBerry handsets," said Dave Sikora, CEO of 30 Second Software, Inc. "Digby allows consumers the freedom to do what they need to do, when they want to do it."

To find out more about Digby visit http://www.digby.com

About 30 Second Software, Inc.

30 Second Software is focused on delivering electronic commerce services that enable mobile device users to accomplish important tasks in 30 seconds or less. 30 Second Software was formed to advance the convenience value proposition that is demanded by the mobile marketplace. The company's initial product offering, Digby, is an electronic commerce service that radically simplifies the buying experience by combining rich content from name brand retailers with an intuitive shopping process that is optimized for mobile devices. 30 Second Software is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 based in Austin, Texas.

For more information about 30 Second Software or for merchants looking to join the Digby Mobile Marketplace, visit www.30secondsoftware.com.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no liability and makes no representation, warranty or guarantee in relation to third party products or services.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 31, 2007
Words:841
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