30% Of Graphic Arts Firms Are Producing Some Type of Web-to-Print Applications.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c46728) has announced the addition of "Web-to-Print: Internet-Enabled Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. " to their offering. In this Special Report, Industry Measure/TWGA's takes the industry's first detailed look at the Web-to-print marketplace. The report includes an overview of common Web-to-print applications, including representative case studies, and how Web-to-print fits into the larger variable-data print (VDP VDP Variable Data Printing VDP Verband Deutscher Pfandbriefbanken VDP Variable Data Publishing VDP Video Display Processor VDP Van der Pol (equation) VDP Visual Descent Point VDP video datagram protocol ) marketplace. This is followed by a detailed look at the data, including how deeply these applications have penetrated into the various print market segments, in what volumes, and how quickly their use is growing or declining. The report also looks at the difference in adoption between Web-to-print as an umbrella application and as a tool for customizing and personalizing marketing. The data is broken out into graphic arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving. segments, including commercial and digital printers and trade shops, as well as by shop size. Highlights: * 30% of graphic arts firms are producing some type of Web-to-print applications. * 10% of graphic arts firms are using Web-to-print to produce "variable data" or customized/personalized marketing materials. * Heaviest users of Web-to-print for customized/personalized marketing are trade shops -- 29%. * 14% of graphic arts firms say their use of Web-to-print is increasing "a little" or "a lot." Key topics covered: * Background on Web-To-Print * Web-To-Print and the Larger VDP Environment * Who's who's 1. Contraction of who is. 2. Contraction of who has. who's who is or who has who's short for who is, who has. Doing VDP? * Change in Production Volume of Web-To-Print * Web-To-Print Volumes * Conclusions For more information visit http://www.researchandmarkets.com/reports/c46728 Source: Reed Business |
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