3.2% of Customers in the US are Willing to Spend More on a Mobile Phone If It Has Better Gaming Facilities.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c34370) has announced the addition of the Wireless World Forum report: mobileYouth Fanscape 2006 to their offering. Data from "mobileYouth Fanscape 2006" reveals significant differences between the profiles of the US network operator customers. Data for the 254 page report was based on a comprehensive survey of 4,602 US cell phone customers to reveal user preferences and spending patterns by operator, age, gender and location. Sample operator profiles: Virgin Mobile USA Virgin Mobile USA (NYSE: VM) is a cellular telephone company that is a joint-venture between Sir Richard Branson's Virgin Group and Sprint Nextel. Virgin Mobile USA uses Sprint's CDMA-based Personal Communications Service (PCS) network. - Young, trendy and typically students (average age, 21.4 yrs), Virgin Mobile customers are early adopters looking to differentiate themselves from the crowd - but within a limited budget. - Despite a high interest in new handsets, a lack of money leads Virgin Mobile customers to have one of the longest upgrade cycles, reporting 9.8 months until their next upgrade. - Virgin customers are casual listeners more likely to be interested in mobile radio or streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. than MP3s. - Virgin customers are weary of mobile marketing; only 1.7% of Virgin customers have entered a competition with a text message and 8.6% want to receive special offers by SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. . Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. - Verizon Wireless customers have mainstream tastes and are more family orientated o·ri·en·tate v. o·ri·en·tat·ed, o·ri·en·tat·ing, o·ri·en·tates v.tr. To orient: "He . . . than the average US cell phone owner; 7.3% of customers share their cell phone with another family member. - Verizon Wireless customers are choosy choos·y also choos·ey adj. choos·i·er, choos·i·est Very careful in choosing; highly selective. choos  i·ness n. when it comes to promotions, only responding to the best offers. - Verizon Wireless customers are interested in mobile video services with 9.1% of customers reporting an interest in watching videos on their cell phones. Other operator included in this report: US Cellular, T-Mobile, Nextel, Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , Cricket, Cingular, Cellular One, ATT ATT ammonia tolerance test. Wireless, Alltel Insights: - 8.9% of T-Mobile USA customers want to receive special offers by SMS - 10% of Verizon customers said they would change network for a better phone - On average 3.2% of US customers would pay more for a cell phone with better gaming facilities - The family-orientated customers of Cellular One and Alltel customers are the least likely to move to another network. - 25% of Cricket customers said they would change network for better games mobileYouth Research is widely quoted in the media on topics relating to young people and their adoption of mobile phone services. The mobileYouth report is a guide to successfully developing and marketing products to the younger generation. Topics Covered 1. Summary 2. Methodology 3. Operator KPI KPI Key Performance Indicator KPI Kuwait Petroleum International KPI Kiev Polytechnic Institute (Ukraine) KPI Kernel Programming Interface KPI King Pin Inclination (vehicle steering geometry angle) 4. Operator Customer Profile 5. Cross Correlation 6. Questionnaire Data Credits About Us Contact Information Companies Mentioned - Virgin Mobile - Verizon Wireless - US Cellular - T-Mobile - Nextel - Sprint PCS - Cricket - Cingular - Cellular One - ATT Wireless - Alltel For more information visit http://www.researchandmarkets.com/reports/c34370 |
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