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3-A-Day of Dairy Teams up with National Football League to Tackle Kids Nutrition and Fitness in Schools; Monday Night Kick-Off Features Quarterbacks in new Got Milk? Ad.



ROSEMONT, Ill. -- This coming Monday night, NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 quarterbacks Brett Favre <noinclude>
Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.
 and Jake Delhomme Jake Christopher Delhomme (born January 10, 1975 in Breaux Bridge, Louisiana) is an American football quarterback for the Carolina Panthers of the National Football League.  go head-to-head when the Green Bay Packers meet the Carolina Panthers
    The Carolina Panthers are a professional American football team based in Charlotte, North Carolina, representing both North Carolina and South Carolina in the National Football League (NFL).
     in their seasonal showdown. While opponents on the field, they are tossing their shoulder pads This article is about football protective equipment. For shoulder pads in fashion, see Shoulder pads (fashion).
    Shoulder pads are a piece of protective equipment used in American and Canadian football.
     and helmets aside to educate kids on the importance of exercise and good nutrition, which includes 3-A-Day of Dairy. The duo's first off-field play is featured in Monday's USA Today (September 13), when they huddle up for the latest got milk? ad.

    Milk: The Power Behind the Play

    Later this month, 31,000 school cafeterias across the country will display life-size standees and growth posters of popular NFL players like Brett Favre (Green Bay Packers), Jake Delhomme (Carolina Panthers), Marvin Harrison (Indianapolis Colts), Priest Holmes (Kansas City Chiefs
      The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. They are members of the Western Division of the American Football Conference (AFC) in the National Football League (NFL).
      ) and even Miles the Mascot (Denver Broncos) reaching 18 million students daily with the message: "Milk: The Power Behind the Play." In addition, millions of children will see NFL and team images and messages about healthy lifestyles on milk containers as part of the campaign.

      "This program is a great way to educate kids that when they put good energy into their bodies, they get energy out. I want to help them see the benefits of eating a healthy diet that includes three servings of milk, cheese, or yogurt every day and make exercising fun, so they'll use these lessons to grow into healthy adults," said Brett Favre, Green Bay Packers quarterback.

      "Good nutrition habits develop at a young age," says Frank Greer, MD, Committee on Nutrition, American Academy of Pediatrics The American Academy of Pediatrics ("AAP") is an organization of pediatricians, physicians trained to deal with the medical care of infants, children, and adolescents. Its motto is: "Dedicated to the Health of All Children. . "Teaching kids the importance of including three servings of dairy a day in their diets, in addition to physical activity, will help them develop stronger bones and a healthy lifestyle."

      For more information on 3-A-Day of Dairy go to www.3aday.org.

      The 3-A-Day of Dairy nutrition-based marketing and consumer education campaign was launched by the American Dairy Association/National Dairy Council (ADA/NDC) in January 2003. 3-A-Day of Dairy is supported by integrated marketing efforts including retail promotions, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , online marketing and advertising. The ADA/NDC is managed by Dairy Management Inc., the nonprofit domestic and international marketing, planning and management organization for U.S.-produced dairy products on behalf of America's dairy farmers. The 3-A-Day logo is a mark owned by Dairy Management Inc.
      COPYRIGHT 2004 Business Wire
      No portion of this article can be reproduced without the express written permission from the copyright holder.
      Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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      Publication:Business Wire
      Date:Sep 8, 2004
      Words:385
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