3-A-Day of Dairy Teams up with National Football League to Tackle Kids Nutrition and Fitness in Schools; Monday Night Kick-Off Features Quarterbacks in new Got Milk? Ad.

ROSEMONT, Ill. -- This coming Monday night, NFL quarterbacks Brett Favre and Jake Delhomme go head-to-head when the Green Bay Packers meet the Carolina Panthers in their seasonal showdown. While opponents on the field, they are tossing their shoulder pads and helmets aside to educate kids on the importance of exercise and good nutrition, which includes 3-A-Day of Dairy. The duo's first off-field play is featured in Monday's USA Today (September 13), when they huddle up for the latest got milk? ad.

Milk: The Power Behind the Play

Later this month, 31,000 school cafeterias across the country will display life-size standees and growth posters of popular NFL players like Brett Favre (Green Bay Packers), Jake Delhomme (Carolina Panthers), Marvin Harrison (Indianapolis Colts), Priest Holmes (Kansas City Chiefs) and even Miles the Mascot (Denver Broncos) reaching 18 million students daily with the message: "Milk: The Power Behind the Play." In addition, millions of children will see NFL and team images and messages about healthy lifestyles on milk containers as part of the campaign.

"This program is a great way to educate kids that when they put good energy into their bodies, they get energy out. I want to help them see the benefits of eating a healthy diet that includes three servings of milk, cheese, or yogurt every day and make exercising fun, so they'll use these lessons to grow into healthy adults," said Brett Favre, Green Bay Packers quarterback.

"Good nutrition habits develop at a young age," says Frank Greer, MD, Committee on Nutrition, American Academy of Pediatrics. "Teaching kids the importance of including three servings of dairy a day in their diets, in addition to physical activity, will help them develop stronger bones and a healthy lifestyle."

For more information on 3-A-Day of Dairy go to www.3aday.org.

The 3-A-Day of Dairy nutrition-based marketing and consumer education campaign was launched by the American Dairy Association/National Dairy Council (ADA/NDC) in January 2003. 3-A-Day of Dairy is supported by integrated marketing efforts including retail promotions, public relations, online marketing and advertising. The ADA/NDC is managed by Dairy Management Inc., the nonprofit domestic and international marketing, planning and management organization for U.S.-produced dairy products on behalf of America's dairy farmers. The 3-A-Day logo is a mark owned by Dairy Management Inc.