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3 Unveils Mobile Data Service Enablers on Its Third-Generation Mobile Network; Cisco Mobile Exchange to Help Enable 3G Mobile Data Services at 3 Italy.


Business Editors/High-Tech Writers

MILAN Milan, prince and king of Serbia
Milan (Milan Obrenović) (mĭl`än ōbrĕ`nəvĭch), 1854–1901, prince (1868–82) and king (1882–89) of Serbia; grandnephew of Miloš Obrenović.
, Italy--(BUSINESS WIRE)--Feb. 23, 2004

Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
 (Nasdaq:CSCO CSCO Cisco Systems Incorporated (stock symbol)
CSCO Chief Supply Chain Officer
) today announced that its Cisco Mobile Exchange framework is being deployed by 3 in Italy for the delivery of third-generation mobile data services to both consumer and business users.

The Cisco Mobile Exchange gives 3 Italy leading edge service control, billing flexibility and scalability for the launch of Italy's "3 for Business Open," one of the first programs for the development of mobile applications that benefit from the potential offered by third generation technology (3G).

The Cisco Mobile Exchange allows an end customer to choose from a range of billing models depending on the services they use; and get a consistent standard of service regardless of where they are in the world and whether they are on a business, a consumer, post-paid or pre-paid contract with 3.

Edoardo Verduci, Marketing Director of H3G Italy's HQ, said: "Thanks to the Cisco solution, we can effectively deliver to our customers the World-Wide Web (World-Wide Web, networking, hypertext) World-Wide Web - (WWW, W3, The Web) An Internet client-server hypertext distributed information retrieval system which originated from the CERN High-Energy Physics laboratories in Geneva, Switzerland. , mobile office and other products with a wide choice and flexibility in terms of value-based billing. Cisco also provided us with the ability of delivering reliable, scalable, cost-effective cost-effective,
n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate.
 products in a simple and flexible way. In addition Cisco is committed to our success, not just as an equipment vendor but as a business partner, supporting us through the initial evolution of third-generation mobile technology, and taking active part into our innovative '3 for Business Open' programme."

"This joint-project is of high importance and value for Cisco as we see the shared collaboration and innovation developing this relationship into the future. By delivering flexible service control coupled with advanced charging capabilities, Cisco is able to help 3 bring their 3G vision to the market," said Massimo Migliuolo, vice president of Cisco's Worldwide Mobile Operations. "Cisco is committed to delivering products with the required functionality, flexibility and performance to enable mobile operators to drive revenue from value-added data services."

About Cisco Systems

Cisco Systems, Inc. (Nasdaq:CSCO) is the worldwide leader in networking for the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
. Cisco news and information are available at http://www.cisco.com. Cisco equipment in Europe is supplied by Cisco Systems International BV, a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Cisco Systems, Inc.

Cisco, Cisco Systems, the Cisco Systems logo and Cisco IOS Cisco IOS (originally Internetwork Operating System) is the software used on the vast majority of Cisco Systems routers and all current Cisco network switches. IOS is a package of routing, switching, internetworking and telecommunications functions tightly integrated with a  are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain other countries.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 23, 2004
Words:401
Previous Article:mmO2 Leads Mobile Market with Variable Charging with Cisco's Mobile Exchange Platform.
Next Article:Agilent Technologies Announces First Active-Call Test System to Manage Performance of Advanced 3G Services Based on UMTS Technology.
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