3 Million Members 'Doing It' at Cybergold; Online Incentives Company's Membership Triples in 10 Months.OAKLAND, Calif.--(BUSINESS WIRE)--Sept. 15, 1999-- Cybergold, Inc., a leading online incentives company that rewards consumers with cash for responding to Internet marketing See Internet advertising. offers, now boasts over three million members. The company's 3,000,000th member enrolled in Cybergold's "Earn and Spend Community(TM)" at approximately 7 AM on Friday, September 10, 1999. Cybergold membership has tripled since reaching its first million-member milestone last December, with a 45% jump in membership from 1Q99 to 2Q99 alone. The company attributes the rapid increase in part to a consumer advertising campaign that features buses wrapped with Cybergold ads. The ads show consumers of various ages and genders with the slogan A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. Slogans vary from the written and the visual to the chanted and the vulgar. , "I got paid for doing it", referring to Cybergold's business model of paying cash incentives to Internet consumers who respond to advertisements and direct marketing offers at www.cybergold.com and Cybergold's partners' web sites. Cybergold's Earn & Spend(TM) Community is an advertiser-supported Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. where members can use the incentive money they earn to buy digital content, services, and products such as software, music, credit reports and publications. The company's innovative pay-for-performance service offers advertisers and online merchants lower, more predictable customer acquisition costs. Cybergold consistently ranks among the 50 most visited web sites, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. PC Data Online. Cybergold's partnerships include Visa USA, MBNA MBNA Monument Builders of North America MBNA Mercedes-Benz North America MBNA Maryland Bank, National Association MBNA Maryland Bank North America MBNA Mount Baker Nurses Association (Bellingham, Washington) , AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , EarthLink, E RADE, Quintel and Autobytel. Headquartered in Oakland, California, Cybergold counts Intel (NASDAQ: INTC) among its corporate investors. For more information, visit www.cybergold.com. |
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