3 Major Chinese Insurance Companies Contract to Use Direct-to-Mobile-Web qode(R) Technology from NeoMedia.

FORT MYERS, Fla. & BEIJING -- NeoMedia Technologies, Inc. (OTC BB: NEOM) today reported that three major insurance companies in China have signed agreements to use its patented direct-to-mobile-web qode[R] technology.

The companies -- Alltrust Insurance Company of China Ltd., headquartered in Shanghai, Hua An Insurance (Sinosafe Insurance) Co. Ltd., headquarter in ShenZheng, and Yong An Insurance Co. Ltd., headquarter in Xi An - all signed agreements last week, said Charles T. Jensen, president and CEO of NeoMedia.

Developed and patented by NeoMedia, the qode (www.qode.com) suite of easy-to-use applications includes qode[R]reader and qode[R]window, providing One Click to Content[TM] connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Web. qode[R]reader works with camera phones, letting users "click" on two-dimensional "smart codes" for a direct connection to desired information, discount coupons, maps, contest entry forms, etc., and qode[R]window lets users enter a key word, phrase, UPC, etc., for similar connection.

NeoMedia's China Strategy Paying-Off

Mr. Jensen said NeoMedia will adapt its qode technology using "smart codes" to link more than one million policy holder customers via their cell phones directly to each company's Mobile Internet site. On those sites, he said, policy holders will be "just a click away" from information on their policies, claims, rates, etc. Smart codes, he said, will replace current document forms and individual insurance records. Each insurer will be assigned a smart code to keep records of insurance history.

"Just four months ago, NeoMedia Mobile business unit announced plans to begin making inroads within The People's Republic of China by working with companies and consultants based inside the country," Mr. Jensen said. "With the signing of these agreements our strategy is moving forward as planned.

Background on Chinese Insurance Companies

Alltrust Insurance Company of China Ltd. (http://www.alltrust.com.cn/index.asp) operates 15 branch offices in major cities throughout China, is owned by Chinese energy, power and investment companies, and has a registered capital of 1B RMB. Its primary products include property, liability, bond, agriculture, casualty and short period health insurance. Mr. Du Lin is chairman of the company.

Hua An Insurance (Sinosafe Insurance) Co. Ltd. (http://www.sinosafe.com.cn/) operates 25 branch offices in major cities throughout China, and also offers products including property, liability, bond, agriculture, casualty and short period health insurance. Mr. Lee Hui Company is chairman of the company.

Yong An Insurance Co. Ltd. (http://www.yaic.com.cn/index.asp) operates 19 branch offices in major cities throughout China, is owned by various state-own enterprises and publicly traded companies, and has a registered capital of 310M RMB. Like Alltrust and Hua An, Yong An offers products including property, liability, bond, agriculture, casualty and short period health insurance. Mr. Zhang Wen Yuan is the chairman of the company.

About NeoMedia Technologies, Inc.

NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode[R]reader, qode[R]window and One Click to Content are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.