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3 Italy Deploys Comverse MMS A2P Expeditor To Power High-Traffic Wireless Video Campaigns.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Comverse, a unit of Comverse Technology Comverse Technology, Inc. (Pink Sheets: CMVT) is an American Technology company located in Woodbury, New York, which develops and markets telecommunications software. Founded in 1982, the company focuses on providing services to third party telecommunication service providers. , Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CMVT CMVT Converse Technology ), and the world's leading supplier of software and systems enabling network-based multimedia enhanced communication services, today announced that 3 Italy, a unit of H3G, deployed Comverse's MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS.  A2P A2P Application to Person
A2P ATLASS II+
 Expeditor(TM) in Italy to support large-scale wireless multimedia campaigns.

Comverse MMS A2P (Application-to-Person) Expeditor enabled 3 Italy to launch its popular Adesso 3 (Now 3) service, which delivers MMS multimedia messages showing up-to-the-minute content from subscriber-chosen Portale 3 information and entertainment groups including news, gossip, sports, etc. A2P Expeditor delivers the time-sensitive material to a large number of subscribers at once, handling the heavy volume, traffic bursts and event-based peaks associated with mass MMS push applications. This telco-grade high capacity solution will enable 3 Italy to send millions of messages per day to promote 3G multimedia applications, and is designed to play a significant role in the growth of MMS usage.

"3 Italy is a visionary carrier whose grasp of market dynamics and opportunities demands highly advanced MMS delivery solutions that go beyond legacy MMSC capabilities," said Giuseppe Elli, President of Comverse Europe. "We are pleased to be the supplier who can support the successful execution of large-scale multimedia campaigns that can boost MMS traffic and facilitate customer education and adoption of advanced data services."

About the Comverse MMS Solutions Suite

Comverse's Multimedia Messaging Service See MMS.  Center (MMSC) is fully compliant with industry standards for Person-to-Person (P2P See peer-to-peer and point-to-point. ) as well as Application-to-Person (A2P) messaging of rich multimedia content. Built on the eXtensible Messaging Framework (XMF XMF eXtensible Music Format (MIDI Manufacturer's Association) ) architecture and part of the Comverse InSight(TM) environment, the Comverse MMSC delivers advanced features and functionality on an open, flexibly configurable and easy-to-deploy platform. Comverse MMSC's rules-based content adaptation capabilities provide broad MMS handset and legacy device support, terminal interoperability and a superior user experience. Successfully deployed commercially throughout the world, Comverse MMSC is the choice of more and more service providers.

Comverse MMS Mailbox provides a Web interface to receive and send MMS messages, message storage beyond the limitations of handset memory, and a content-rich multimedia album of images to be used when composing messages.

Comverse MMS A2P Expeditor(TM) is an efficient, high-capacity solution for Application-to-Person messaging, deployable as a standalone system or side-by-side to a lower-capacity legacy / third-party MMSC, and upgradeable to Comverse MMSC.

Comverse MMS Exchange is a central hub enabling multiple network operators to interconnect their MMS services in a simple and flexible manner, ensuring easy implementation of interoperability agreements, and supporting all standard and non-standard implementations of MMS, CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band.  to GSM connectivity and MMS to i-mode interoperability.

About Comverse

Comverse, a unit of Comverse Technology, Inc. (NASDAQ: CMVT), is the world's leading provider of software and systems enabling network-based multimedia enhanced communication services. These value-added enhanced services solutions, along with the company's real-time billing solutions, comprise the company's Total Communication(TM) portfolio. Comverse's Total Communication portfolio addresses four primary categories: call completion and call management solutions; advanced messaging for groups, communities and person-to-person communication; solutions and enablers for the management and delivery of data and content-based services; and real-time billing and account management solutions for dynamic service environments. Other Comverse Technology business units include: Verint Systems (NASDAQ: VRNT), a leading provider of analytic software-based solutions for communications interception, networked video security and business intelligence; and Ulticom (NASDAQ: ULCM ULCM United Lutheran Church Men ), a leading provider of service enabling signaling software for wireline, wireless and Internet communications. Comverse Technology is an S&P 500 and NASDAQ-100 Index company. For additional information, visit the Comverse Web site at www.comverse.com or Comverse Technology's Web site at www.cmvt.com.

All product and company names mentioned herein may be registered trademarks or trademarks of Comverse or the respective referenced company(s).

Note: This release may contain "forward-looking statements" under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 that involve risks and uncertainties. There can be no assurances that forward-looking statements will be achieved, and actual results could differ materially from forecasts and estimates. Important factors that could cause actual results to differ materially include: changes in the demand for the Company's products; changes in capital spending capital spending

Spending for long-term assets such as factories, equipment, machinery, and buildings that permits the production of more goods and services in future years.
 among the Company's current and prospective customers; the risks associated with the sale of large, complex, high capacity systems and with new product introductions as well as the uncertainty of customer acceptance of these new or enhanced products from either the Company or its competition; risks associated with rapidly changing technology and the ability of the Company to introduce new products on a timely and cost-effective basis; aggressive competition may force the Company to reduce prices; a failure to compensate any decrease in the sale of the Company's traditional products with a corresponding increase in sales of new products; risks associated with changes in the competitive or regulatory environment in which the Company operates; risks associated with prosecuting or defending allegations or claims of infringement of intellectual property rights; risks associated with significant foreign operations and international sales and investment activities, including fluctuations in foreign currency exchange rates, interest rates, and valuations of public and private equity; the volatility of macroeconomic mac·ro·ec·o·nom·ics  
n. (used with a sing. verb)
The study of the overall aspects and workings of a national economy, such as income, output, and the interrelationship among diverse economic sectors.
 and industry conditions and the international marketplace; risks associated with the Company's ability to retain existing personnel and recruit and retain qualified personnel; and other risks described in filings with the Securities and Exchange Commission. These risks and uncertainties, as well as others, are discussed in greater detail in the filings of the Company with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and subsequent Quarterly Reports on Form 10-Q Form 10-Q

See 10-Q.
. These documents are available through the Company, or its website, www.cmvt.com, or through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR Edgar or Eadgar (both: ĕd`gər), 943?–975, king of the English (959–75), son of Edmund, king of Wessex. In 957 the Mercians and Northumbrians rebelled against Edgar's brother Edwy and chose Edgar as their king. ) at www.sec.gov. The Company makes no commitment to revise or update any forward-looking statements in order to reflect events or circumstances after the date any such statement is made.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 1, 2005
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